Arrows present sponsors in Melbourne

The OrangeArrows team& ...

The OrangeArrows team’s 2002 livery was unveiled to the media in Melbourne, Australia, today (27th February). The A23 took pride of place during a photoshoot with OrangeArrows drivers, Heinz-Harald Frentzen and Enrique Bernoldi, on the grid for Sunday’s Australian Grand Prix.

ORANGE

Orange, the global wirefree communications company, is entering it’s third year as the official communications partner to the OrangeArrows team. Denise Lewis, Group Director Corporate Affairs at Orange, commented, "Formula One racing continues to inspire the creation of advanced technologies. Orange teamed up with Arrows in 2000 because they share a vision of world class performance through leading-edge communications. Orange believes that the working partnership with the OrangeArrows team is one where both parties will continue to gain knowledge and benefits."

RED BULL

Innovative and original: Red Bull a company with wi-ings! The company was founded in 1984 by Dietrich Mateschitz and is based in Fuschl am See, Austria. Mateschitz's vision was to market a beverage, then still unknown on the European market, which he had got to know whilst on his travels through Asia as an energiser with vitalising effect on mind and body. Convinced of the potential of this beverage known in Asia as an Energy Drink, Mateschitz had the product thoroughly tested scientifically and medically. Once its effectiveness and harmlessness had been confirmed, he adapted the drink to European tastes and launched it in Austria under the name Red Bull.

LOST BOYS

OrangeArrows is pleased to announce Lost Boys, through its founder Michiel Mol, has renewed its sponsorship of the team. Since beginning its association with OrangeArrows in 2000, Mol has enjoyed the association with Formula One:“ There is a miracle taking place in every pitstop. Nowhere else can you find this inspiring fusion of passion and technology…just being there makes us feel at home.” As part of its association with the team, Lost Boys produces the official OrangeArrows website, handling all parts of the production process, including planning, structure, design, the content management system, site upgrades and maintenance.

BRIDGESTONE

When Bridgestone Motorsport entered Formula One in 1997, one of the first teams to sign up with the new tyre supplier was Arrows. As the Japanese company moves into its sixth season in F1, Arrows is the only one of the five teams that started the first race of 1997 on Bridgestone tyres to still be with the supplier. Hiroshi Yasukawa, director of Bridgestone Motorsport, said“ Bridgestone and Arrows go back a long way. Indeed the team has been one of our most loyal and supportive friends in Formula 1 and it is always a pleasure to work with everyone there. It is time that Arrows enjoyed the success it deserves and Bridgestone is looking forward to playing its part in helping the team fulfill its ambitions. 2002 is the start of a new era, with a new engine supplier, so we hope a team effort will bring more success to Leafield this season.”

COSWORTH RACING

Cosworth engines are used in all major race and rally categories worldwide. With experience panning over four decades, Cosworth Racing has established an enviable reputation for the design and precision engineering of high-performance race, rally and road car winning engines. Committed to the cause of engineering excellence, its innovation in the design of engine technology has revolutionised modern powerplant engineering. The continuous quest for engineering ultimates has seen Cosworth keep its place at the forefront of research, development and production. "The Cosworth V10 is superbly engineered and has proven its credentials so we are looking forward to racing the new OrangeArrows A23 in 2002 with renewed relish,” said OrangeArrows Team Principal, Tom Walkinshaw

PAUL COSTELLOE

Paul Costelloe has become synonymous with the design and manufacture of stylish, quality designer men's and women's fashion. The Company and its licenses, currently sell in the United Kingdom, Ireland, Europe, Scandinavia, the Far East and North America. Recently, he has applied his talent to the Lifestyle world, his ranges including Home Furnishing, Tableware, and Sun glasses, reflecting his ability to further establish his name as an internationally recognised, talented designer.

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About this article
Series Formula 1
Drivers Enrique Bernoldi , Heinz-Harald Frentzen , Hiroshi Yasukawa