Allianz partners with BMW WilliamsF1 Team and unique FIA collaboration

MUNICH, Germany, May 19 /PRNewswire/ -- The Allianz Group has agreed on a partnership with the BMW WilliamsF1 Team and a unique safety collaboration with the FIA, the governing body of world motorsport. As Dr. Henning Schulte-...

MUNICH, Germany, May 19 /PRNewswire/ -- The Allianz Group has agreed on a partnership with the BMW WilliamsF1 Team and a unique safety collaboration with the FIA, the governing body of world motorsport. As Dr. Henning Schulte- Noelle, Chairman of the Allianz Group's Board announced during the annual press conference on May 19 in Munich, the long term co-operation with the BMW WilliamsF1 Team contractually agreed on the previous day includes global sponsoring activities, mutual technical know-how transfer and collaboration in risk management and in the field of insurance and financial service. According to Schulte-Noelle, "financial involvement this season and the next two years will lie well below 5% of the Allianz Group's global marketing budget per annum." In connection with Formula One racing, which captures the attention of some 300 million people every race weekend, this would, adds Michael Diekmann, member of the Allianz Group board, "increase the brand awareness of the Allianz Group with great and sustained efficiency, especially in our key future markets Asia/Pacific and Latin America. We will profit from it, and so will our shareholders." Besides worldwide effective sponsoring, the areas of risk management and safety in technology will also play a major part in the co-operation. One of the aims of the collaboration between the BMW WilliamsF1 Team and Allianz and its Center for Technology is to further optimise the high safety standards in Formula One racing and in industry and to make them available to the general public in order to create added value for private and industrial customers -- through the development of additional high-tech safety standards and further improvements in the active and passive safety of vehicles. The first joint projects have been planned in the areas of traffic safety and material research, where the Allianz Center for Technology has been able to achieve considerable results in collaboration with automobile companies in the past. The agreed collaboration with the FIA, the governing body of world motorsport and representative of more than 100 million drivers worldwide, also serves the purpose of improving traffic safety. "We are looking forward to working with the BMW WilliamsF1 Team and the FIA", said Allianz boss Dr. Schulte-Noelle, underlining the importance of these development partnerships which will combine competencies and create added value for safety through know-how transfer.

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Series Formula 1
Teams Williams