Austria's A1-Ring, which will host the sixth round of the Formula One championship in two weeks time and the eighth round of the DTM in September, is to be renamed The Red Bull Ring. Dietrich Mateschitz, head of the Red Bull energy drink ...
Austria's A1-Ring, which will host the sixth round of the Formula One championship in two weeks time and the eighth round of the DTM in September, is to be renamed The Red Bull Ring. Dietrich Mateschitz, head of the Red Bull energy drink manufacturer, recently bought the circuit and plans a redevelopment, including the name change, when the ownership transfer is complete.
The track could host its last F1 Grand Prix this year but Mateschitz is keen to keep it on the calendar and has been trying to get the race re-instated. Tobacco advertising bans were the reason for Austria to be dropped from next year's F1 schedule, the same fate that befell Spa-Francorchamps.
Mateschitz is reportedly in discussions with consultant Philippe Gurdjian, who helped with the development of Sepang and the Circuit de Catalunya as well as overseeing the redevelopment of the Paul Ricard circuit into a high-tech test facility.
Red Bull began its involvement with racing in the late eighties when Mateschitz sponsored Karl Wendlinger and Gerhard Berger in F1. The company currently sponsors Abt-Audi in the DTM and Sauber in F1 as well as other interests including German F3 and motorbike racing.
Mateschitz has for some time had an interest in producing his own F1 team and was rumoured to be trying to buy out Jordan earlier this year. Red Bull also sponsors the American Driver Search programme, aimed at getting an American into Formula One.