IHRA Announces U.S. 131 Motorsports Park on Board for Three More Years IHRA President Aaron Polburn and U.S. 131 Motorsports Park General Manager Jason Peterson have announced they have reached an agreement that will keep the western Michigan...
IHRA Announces U.S. 131 Motorsports Park on Board for Three More Years
IHRA President Aaron Polburn and U.S. 131 Motorsports Park General Manager Jason Peterson have announced they have reached an agreement that will keep the western Michigan track on the IHRA national event schedule until 2007.
U.S. 131 has a reputation for having one of the best racing surfaces on the IHRA circuit. "It's obvious when we go to U.S. 131 the racers know whether it's 95 degrees out or 65 at night they will have one of the nicest, smoothest racing surfaces we go to at one of the best-maintained facilities," Polburn said. "They have great concession stands and all of the things you need to help grow our sport. It is one of the best venues we have, it's in one of the best markets we have with one of the best promoters we have."
Peterson is glad his track will continue to host national events for at least three more years. "We are very excited, especially with the changes that are happening with IHRA. We see a different vision and where we see IHRA going we want to be a part of it," he said. "We have a major sponsor for our event now for the three year period in Torco Racing Fuels and being able to host an IHRA national event at our track is because of our entire facility and operation. Our workers, our sponsors, everything. It adds to your prestige just to be able to host a national event."
U.S. 131 seems to have the perfect blend of sponsor involvement, marketing, and community support. "All the elements are there at U.S. 131," said Polburn. "They have an incredible amount of support from Torco, as does all of IHRA. The Grand Rapids market is the second largest in Michigan. It stretches from Kalamazoo to South Bend, Indiana. It's a dream marketing area. And we get some of the greatest Hooters participation from that area. We get great local participation because they're all into it. You walk into a restaurant and have the IHRA uniform on everyone is really supportive."