Rally4Life Dakar team heading in the right direction with HELIOS Global Tracking
The Rally4Life team are less than 8 months away from participating in the 2011 Dakar with Team Bowler Offroad and critical relationships are starting to fall into place for Canadian driver, Mark Jennings-Bates and UK riding legend Mick Extance.
Kelowna, Canada - Jun 03, 2010 - "We have put a tremendous amount of work in to create what we know is one of the most valuable packages for commercial partners in the motor sports world. The ROI we can offer is very unique and HELIOS has seen that and are working to enhance that value even further for both our ever growing fan base and our other commercial partners" said team driver Jennings-Bates.
HELIOS has developed unique and valuable techniques in the asset security and GPS tracking areas and are keen to work with Rally4Life to enhance their presentation to fans of both the race team and the charitable efforts in developing countries. "We are thrilled to be working alongside the Rally4Life team" said Martin Cronin, CEO of Helios, adding "The opportunity for us to present our services to such a large audience in the Dakar has tremendous value and the social side of the teams endeavours is intriguing to us as we look at the magnitude of the world's water challenges, I am sure we can further enhance the teams 'can do' attitude".
The Rally4Life team will once again be at the Goodwood Festival of Speed in the UK, July 2, 3 & 4 and will be piloting some of the new technology that they will be using in the Dakar during the event at the offroad demonstration area.
With interest building in their TV series the Race4Life being produced by Antares Media, the team is exploring relationships with well known personalities to look at the possibility of entering a second Bowler Nemesis with a unique appeal to fans. "There has been so much interest in the philanthropic work that we are doing that we decided it was worth exploring the ability of putting a well known personality into the seat of a Bowler Nemesis and give the fans a chance to engage more closely with our activities" stated Jennings-Bates, "we already have a commitment from a well known Canadian athlete who is doing tremendous work in the area of water crisis and engaging school children around the world."
A new version of the teams website will be published in the next two weeks portraying the latest sponsor line up and adding some new features for fans and supporters.