New award for Superbike series

VICIOUS BATTLE FOR POLE IN '06 TORONTO, ON Qualifying for each round of the 2006 Parts Canada Superbike Championship just got a little more vicious. Vicious-I Optics, a product of Laval, QC's Sport-Sight Innovations, has been named the...

VICIOUS BATTLE FOR POLE IN '06

TORONTO, ON Qualifying for each round of the 2006 Parts Canada Superbike Championship just got a little more vicious.

Vicious-I Optics, a product of Laval, QC's Sport-Sight Innovations, has been named the title sponsor of the pole position award for the feature class in the national road racing series. The winner of the Vicious-I Optics Pole Position Award at each round of the series will receive a cheque for $500 from Sport-Sight.

"Qualifying at each Parts Canada Superbike round is always very dramatic, and with the addition of the Vicious-I Optics Pole Position Award our riders will have a little bit more to fight over on Saturday afternoon," said Colin Fraser of Professional Motorsport Productions, which administers the Parts Canada Superbike Championship.

Sport-Sight is run by former factory Pro racer Tom Douglas, who won the 750 Production Canadian Championship in 1987 and placed second in Superbike, and claimed the Open Production national title the following year for the Yamaha team. In 1986 he was runner-up to Michel Mercier in the national Superbike battle as a Yamaha privateer. Douglas retired from racing after the 1990 season.

The Vicious-I Optics Pole Position Award will be presented to the fastest Superbike qualifier at each of the six stops on the 2006 Parts Canada Superbike tour. At the doubleheader event at Mosport International Raceway in July, where one qualifying grid will set the line-up for the two Superbike races, the $500 will go to the fastest qualifier in the Hindle Exhaust Pro 600 Sport Bike national support class.

Vicious-I will be represented at each Parts Canada Superbike round by 1980 national champion George Morin, who since retiring from active competition has worked in a managerial role with Canadian racing stars like Mercier, six-time champion Steve Crevier and current frontrunner Frank Trombino.

The Vicious-I line of sunglasses and goggles, which have been designed in Montreal, are the latest products from Sport-Sight Innovations, whose line-up also includes the Leader brand of motorsport goggles and lenses. Sport-Sight also provides electric face shields to all four major snowmobile manufacturers and most of the world's helmet makers.

Sport-Sight Innovations was formed five years ago and its partners include five-time Motocross World Champion Joel Smets.

"We now have embarked upon building a brand that is targeted to the 17- to 25-year-old market, and who participate in or are influenced by those who participate in 'Extreme Sports,'" Douglas said. "We feel our involvement in the Parts Canada Superbike Championship will help us reach that discriminating group, and Vicious-I Optics looks forward to reaching these consumers through our sponsorship of the Vicious-I Optics Pole Position Award."

The Parts Canada Superbike Championship opens its 2006 season at Shannonville Motorsport Park, near Belleville, ON May 18-21. Rock Forest, QC's Francis Martin is the defending series champion.

-www.cdnsuperbike.com

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