Spinal Injuries Association Celebrate 35 Years with the Help of Williams F1

To help celebrate the 35th anniversary of the national charity the Spinal Injuries Association (SIA), the AT&T Williams team has agreed to feature the charity's logo on either side of the AT&T Williams driver helmets of Nico Rosberg and Kazuki Nakajima that will be worn during the inaugural Abu Dhabi Grand Prix on 1 November. This fantastic branding opportunity will help increase awareness of the SIA whilst reaffirming the strong link between the team and charity in this landmark year.

The Abu Dhabi Grand Prix is the perfect forerunner to the charity's final event of 2009. On Thursday 26 November, the SIA culminate their 35th anniversary activities by hosting a celebration ball and auction for 300 VIP guests at the stunning East Wintergarden venue located in the heart of Canary Wharf, London.

Following on from his car accident in 1986, Frank Williams (Williams F1's Team Principal) received invaluable personal support from the SIA. Since then, he and his company continue to recognise the SIA as their Official Charity and offer support to many of the charity's other fundraising activities. Earlier this year, Williams F1 entered a team to run in the prestigious Flora London Marathon as well as the challenging 12 hour Ski-a-Thon raising substantial fundraising revenue through personal sponsorship.

Paul Smith, Executive Director of Spinal Injuries Association, said the charity was extremely grateful for this wonderful opportunity granted by Williams F1, adding; "This is a fantastic gesture from Frank and his team, a truly unique opportunity to have the chance to see the SIA logo travel at over 200mph! As always we wish the AT&T Williams team every success and good fortune in the race."

Frank Williams added, "The SIA is dedicated to improving the lives of those that are spinal cord injured who often find themselves in difficult circumstances. Like many charities, the SIA is operated by a group of selfless people who deserve as much support in their efforts as possible so we are delighted to be able to lend our support in this way."

-credit: williams