NASCAR FANS AND PARTNERS HELP RAISE $1.6 MILLION THROUGH ANNUAL NASCAR DAY CELEBRATION CHARLOTTE, N.C. (Oct. 12, 2007) -- Thousands of NASCAR fans and companies participated in NASCAR Day on May 18th in an effort to raise money for...
NASCAR FANS AND PARTNERS HELP RAISE $1.6 MILLION THROUGH ANNUAL NASCAR DAY CELEBRATION
CHARLOTTE, N.C. (Oct. 12, 2007) -- Thousands of NASCAR fans and companies participated in NASCAR Day on May 18th in an effort to raise money for the charitable causes supported by The NASCAR Foundation. A grand total of over $1.6 million was raised through donations made by fans, corporate partners and the NASCAR Day Telethon.
The money raised from NASCAR Day goes to support The NASCAR Foundation and its Family of Charities which helps children's causes, animal welfare and wildlife conservation. As a result of this overwhelming support of NASCAR Day, a $500,000 check was presented at Kansas Speedway to Kyle and Pattie Petty for the Victory Junction Gang Camp. The funds raised this year from NASCAR Day will also help open the doors to a brand new racing-themed Speediatrics® Children's Emergency Room at Homestead Hospital in Homestead, Fla.
"We are excited to bring Speediatrics to our Children's Emergency Room," said Bill Duquette, chief executive officer of Homestead Hospital. "The atmosphere that Speediatrics creates helps ease the fears of our youngest patients and is uplifting to the staff as well."
NASCAR Day is an annual charitable celebration of the NASCAR spirit and its fans. For just a $5 donation, participants receive a 2007 collectable lapel pin. Since it began in 2004, NASCAR Day has continued to grow from year-to-year and to date has raised over $4 million for charitable causes.
NASCAR Day's success relies heavily on the support of corporate partners. NASCAR's Official Partners rallied in a big way for this worthy cause. In April, The Home Depot®, "The Official Home Improvement Warehouse of NASCAR," ran the first-ever NASCAR NEXTEL Cup Series NASCAR Day car, adorning the hood of Tony Stewart's No. 20 The Home Depot Chevrolet® with the NASCAR Day logo. They also became the exclusive retailer of NASCAR Day pins and through this program raised $400,000 for NASCAR Day -- a portion of the funds raised from The Home Depot promotion will benefit KaBOOM!, a national non-profit organization that envisions a great place to play within walking distance of every child in America.
"We know that NASCAR fans are a devoted, loyal group of consumers who love to support their drivers as well as their respective charities," said Roger Adams, chief marketing officer and senior vice president of The Home Depot. "Our customers came out in strong numbers to show their support for this charitable initiative and we could not be happier with the final result."
Coca-Cola, the Official Soft Drink of NASCAR, celebrated NASCAR Day again this year by making a donation on behalf of their employees and by distributing over 6,000 NASCAR Day pins at its headquarter location in Atlanta, Ga.
Several other NASCAR partners showed their support on NASCAR Day in various ways. DIRECTV featured NASCAR Day footage on their weekly HotPassTM coverage and celebrated with employees at their customer contact centers across the U.S. Fathead celebrated NASCAR Day with a special promotion that gave fans who purchased a NASCAR Fathead during the month of May a NASCAR Day pin.
MAHLE Clevite Inc., "The Official Engine Parts & Gaskets of NASCAR Performance," and Klondike have also shown their support with a donation to NASCAR Day.
NASCAR Day will celebrate its 5th year anniversary in 2008. To learn more about how you can get involved and make a difference visit www.nascar.com/foundation.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the No. 1 spectator sport -- holding 17 of the top 20 attended sporting events in the U.S., the No. 2 rated regular-season sport on television with broadcasts in over 100 countries, and has 75 million fans in the U.S. These fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three major national series (the NASCAR NEXTEL Cup Series, NASCAR Busch Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions 1,300 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
About The NASCAR Foundation
The National Association for Stock Car Auto Racing, Inc., (NASCAR) launched the NASCAR Foundation in January 2006. The Foundation is a 501(c)(3) non-profit entity that embodies the compassion of the NASCAR Family and its commitment to serving communities. The Foundation supports a wide range of charitable initiatives that reflect the core values of the entire NASCAR Family. The NASCAR Foundation will use strength of the sport and its people to make a difference in the lives of those who need it most. For more information on the NASCAR Foundation, please visit the website: www.nascar.com/foundation.