INDIANAPOLIS - July 31, 2002 - NASCAR driver John Andretti raced his way around a challenging track in Indianapolis today...but the action wasn't at Indianapolis Motor Speedway. Andretti hosted Kroger Race for Riley, Presented by Cheerios, at a...
INDIANAPOLIS - July 31, 2002 - NASCAR driver John Andretti raced his way around a challenging track in Indianapolis today...but the action wasn't at Indianapolis Motor Speedway. Andretti hosted Kroger Race for Riley, Presented by Cheerios, at a local go-kart track to benefit Riley Hospital for Children.
The competition was intense as more than 20 kart drivers, including Andretti and local supporters of Riley Hospital, circled the track. After the race, Kroger and Cheerios/Betty Crocker Racing presented checks to Riley Hospital representatives totaling $50,000.
"This is such a great day and I'm excited to have Kroger involved as the event sponsor," said Andretti, driver of the Cheerios/Betty Crocker No. 43 Dodge. "Riley Hospital for Children holds a special place in my heart and there's nothing better than seeing people come together for a good cause."
In addition to the check presentation, all 90 Kroger-owned stores in Indiana, including Kroger, Owen's and Pay Less, are participating in an in-store promotion allowing customers to make donations to Riley Hospital. For every $1.00 donation, customers receive $1.85 in coupons good for various General Mills products.
"Kroger is thrilled to sponsor John Andretti's efforts to raise money for Riley Hospital for Children," said Lisa Holsclaw, president of Kroger Central Marketing Area. "We have a long-standing tradition of community giving and are committed to supporting the communities in which we do business."
Also generating excitement during the event were WIBC's Dave "The King" Wilson, who broadcast live from the event, and a show car from Cheerios/Betty Crocker Racing featuring the new Box Tops for Education paint scheme that Andretti will race during the Brickyard 400 on August 4. The paint scheme highlights General Mills' acclaimed school fund-raising program.
General Mills and its Cheerios and Betty Crocker brands have sponsored the No. 43 car owned by Petty Enterprises since 2000. For more information about Cheerios/Betty Crocker Racing, visit www.cheerios.com/racing <http://www.cheerios.com/racing>.
Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. At the end of the first quarter of fiscal 2002, the Company (either directly or through its subsidiaries) operated 2,429 supermarkets and multi-department stores in 32 states under approximately two dozen banners, including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's, Fry's and Fry's Marketplace, Dillon, QFC and City Market. Kroger also operates (either directly or through its subsidiaries) 780 convenience stores, 436 fine jewelry stores, 268 supermarket fuel centers and 41 food processing plants. Last year, Kroger contributed $129 million to support education, hunger relief and local non-profit organizations in the communities where the Company operates stores or manufacturing facilities. For more information about Kroger, please visit our web site at www.kroger.com <http://www.kroger.com>.