Jeff Gordon, Sesame Street team up

Jeff Gordon and Sesame Street team up for Charity. (May 22, 2002 - Charlotte, NC) Jeff Gordon, the four-time NASCAR Winston Cup champion, and Sesame Street, created by the global educational organization Sesame Workshop, are teaming up to raise...

Jeff Gordon and Sesame Street team up for Charity.

(May 22, 2002 - Charlotte, NC) Jeff Gordon, the four-time NASCAR Winston Cup champion, and Sesame Street, created by the global educational organization Sesame Workshop, are teaming up to raise money for The Jeff Gordon Foundation dedicated to awarding grants to needy and worthy causes.

The "2002 Jeff Gordon Foundation-Sesame Street" car is designed by renowned motorsports artist Sam Bass and will feature Sesame Street's Elmo. The initial 2001 diecast program was a great success for The Jeff Gordon Foundation generating over $200,000 for charity. Once again, this specially designed collector's car will not be raced. Action Performance Companies will create the diecast replicas of the "2002 Jeff Gordon Foundation-Sesame Street" car, which will be released for sale in August of this year.

"This is an exciting opportunity for the Foundation to form a partnership with Sesame Street, one of the most beloved children's television programs for over 30 years. This relationship continues the work of the Foundation to focus our attention on children," said Jeff Gordon.

"Sharing a similar mission, we are proud to support The Jeff Gordon Foundation in helping meet the physical, social and intellectual needs of children and their families," said Liz Kalodner, Sesame Workshop's Senior Vice President and General Manager, Global Consumer Products and International TV Distribution.

The Jeff Gordon Foundation established in December of 1999, supports children and families in need. The Foundation is a non-profit 501 (c)(3) organization that benefits The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, The Marrow Foundation and Riley Hospital for Children.

Sesame Workshop is a not-for-profit educational organization that stands alone in its ability to creatively help meet major educational and developmental needs that affect children around the world. For over 30 years, the Workshop has created innovative and engaging media to help all children reach their highest potential. The organization grounds its work in research to understand how multi-media platforms help children learn, develop and grow. Best known as the creators of Sesame Street, Dragon Tales and Sagwa, the Chinese Siamese Cat airing on PBS, the Workshop continues to break new ground with Noggin, the only 24-hour kids' thinking channel. Find the Workshop online at www.sesameworkshop.org.

-pprp-

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Series Charity , Monster Energy NASCAR Cup
Drivers Jeff Gordon