Dale Jarrett to continue support of Komen Foundation
MOORESVILLE, N.C., January 26, 2005 -- NASCAR NEXTEL Cup Series driver Dale Jarrett announced today that he and his wife Kelley will continue their support of the Susan G. Komen Breast Cancer Foundation through a new on-track performance-based program they created. The Dale Jarrett Foundation, formed by Dale and Kelley in 2002, will provide the primary funding for the new program.
With Ford Credit not returning as an associate sponsor of the #88 UPS Ford this season, Dale and Kelley Jarrett began looking for a way to continue their support of the Komen Foundation. Ultimately, they decided to create their own performance-based program benefiting Komen.
"Kelley and I are really pleased that we have been able to keep our association with the Susan G. Komen Foundation going since 1997," said Jarrett. "It is certainly something we have been very proud to be a part of and we look forward to the day when a cure for breast cancer is found. We hope this new program is the beginning of something we can continue to build on in the future."
The Jarrett's new program will generate donations of $10,000 when Dale wins, $7,500 for second place, $5,000 for third, $4,500 for fourth, $4,000 for fifth and decrease by $500 increments to $1,500 for 10th place finishes. Each pole position earned by Jarrett will generate an additional $5,000 donation.
"A key to our success at the Komen Foundation is that we collaborate with a variety of individuals and organizations to provide creative ways for people to make a difference in the fight against breast cancer," said Cindy Schneible, vice president for cause-related marketing and sponsorship for the Komen Foundation. "We are honored to have the support of Dale and Kelley Jarrett in our mission to bring an end to breast cancer -- by increasing awareness about the disease and raising funds for breast cancer research, education, outreach and support."
Jarrett first became involved with the Komen Foundation in 1997 when White Rain, sponsor of his NASCAR Busch Series car at the time, pledged to donate $10,000 for each of the 14 events Jarrett was scheduled to run. White Rain also pledged to donate additional money if Jarrett finished first, second or third. A total donation of $160,000 was made at season's end.
In 1998, Ford Credit, an associate sponsor of Jarrett's #88 Robert Yates Racing Ford, created its own performance-based program to benefit the Komen Foundation with pledges to donate $10,000 for each victory, $7,500 for every runner-up finish and $5,000 for each third-place finish and pole position earned. Dale's success on the track that year generated a $112,500 donation, to which Ford Credit added an additional $62,500 for a total of $175,000. Over the next five years, Jarrett's on-track success continued and Ford Credit's contributions on his behalf to the Komen Foundation reached $706,300.
Dale and Kelley became active supporters of Komen off the track as well with both participating in various events. In 1999, the Komen Foundation honored Dale and Kelley, along with Ford Credit, by presenting them the Jill Ireland Voluntarism Award for their volunteer and philanthropic support efforts. In 2000, Ford Credit extended its support of the Komen Foundation with a new program called Race Fans for a Cure. This program allowed fans to become directly involved in the fight against breast cancer through education and donations. Race Fans for a Cure distributed more than 100,000 self-exam cards over a five- year period and brought in an additional $622,097 in donations to the Komen Foundation. The program also provided more opportunities for Dale and Kelley to interact with fans and increase awareness of the importance of the fight against breast cancer.