WRANGLERÂ® OFFERS FANS A CHANCE TO RIDE SHOTGUN WITH NASCAR'S MOST POPULAR DRIVER Wrangler and Dale Earnhardt Jr. Partner to Raise Money for Kids' Camp Greensboro, N.C. (Oct. 27, 2006) -- Beginning today at 11:00 p.m. ET, the WranglerÂ® brand...
WRANGLER® OFFERS FANS A CHANCE TO RIDE SHOTGUN WITH NASCAR'S MOST POPULAR DRIVER
Wrangler and Dale Earnhardt Jr. Partner to Raise Money for Kids' Camp
Greensboro, N.C. (Oct. 27, 2006) -- Beginning today at 11:00 p.m. ET, the Wrangler® brand invites racing fans, philanthropic hearts and thrill seekers alike to bid on a 170-mph ride with NASCAR-driver Dale Earnhardt Jr. All auction proceeds (100 percent) benefit The Victory Junction Gang Camp, a racing-themed camp for children with chronic medical conditions or serious illnesses, based in Randleman.
In cooperation with Dale Earnhardt Jr., Wrangler is auctioning off one opportunity to strap in beside the racing superstar for three unforgettable laps around Lowe's Motor Speedway in Charlotte. The winning bidder will climb into the passenger seat of the famed #8 racecar on Nov. 7, 2006, for a heart-pumping, hair-blowing, scream-inducing ride they won't soon forget.
Besides getting up close and personal with Jr., the winning bidder and one guest will receive airfare, travel and hotel accommodations for one night, compliments of Wrangler. Both will also participate in the Richard Petty Driving Experience, a leader in racing instruction, and cruise around the track in a NASCAR-style car...this time behind the wheel! Rounding out the NASCAR experience, the winning bidder and guest will be treated to a private tour of the VJG Camp.
"Wrangler's generosity will help Victory Junction continue our mission of hosting children with chronic medical conditions and serious illness in a safe and sound environment for absolutely no cost to their families," said Ryan Shell, media/marketing manager for Victory Junction. "It's an experience that would be impossible for many families if not for donations like this. Our sincere thanks go to our friends at Wrangler and to Dale Jr. for making it happen."
In 2005, Wrangler and the Dale Earnhardt Foundation auctioned a similar experience to benefit the American Red Cross and Hurricanes Katrina and Rita relief efforts. After spending seven days at the top of eBay's "Most Watched" list, the opportunity to ride shotgun with Dale Earnhardt Jr. fetched $42,100.
"Last year's auction was a success because Wrangler, Dale Jr. and NASCAR fans supported Americans in need," said Craig Errington, marketing director for Wrangler. "We are confident this year's auction will again prove Americans' unremitting generosity, this time in support of the VJG Camp. Wrangler is proud to be affiliated with such an admirable organization."
The Wrangler brand has a long-standing relationship with Dale Earnhardt Incorporated and the Earnhardt family, dating back to the 1980's when Dale Earnhardt drove the legendary blue and yellow Wrangler car. Since 2004 Wrangler Jeans Co.TM has reigned as the official jeans of Dale Jr. and the #8 Dale Earnhardt Inc. racing team.
About the Auction
Beginning today at 11:00 p.m. ET, fans can view additional auction details and place their bid by going to www.wrangler.com and following the "bid now" link or www.ebay.com and entering "Wrangler Ride with Dale Earnardt Jr." The auction will end at 11:00 p.m. ET on Wednesday, Nov. 1, 2006, with the winner announced on www.wrangler.com and www.victoryjunction.org.
About Victory Junction Gang Camp The mission of the Victory Junction Gang Camp is to enrich the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences that are exciting, fun, and empowering, in a safe and medically sound environment. Founded by NASCAR driver Kyle Petty and his wife Pattie in honor of their late son Adam, the Victory Junction Gang Camp is a year-round facility serving children, age 7 to 15. Each summer, children suffering from similar medical conditions including heart, lung and kidney disease, spina bifida, HIV, cancer, burn survivors, neurological disorders, and a host of others, gather to kick back, relax and have some fun. The camp offers traditional activities, including horseback riding, boating and fishing, arts and crafts and others, as well as NASCAR related program areas.
The Victory Junction Gang Camp is a member of the Association of Hole in the Wall Gang Camps and is free to children and their families. The camp operates solely on the generous donations of individuals, corporations and foundation. For more information, visit www.victoryjunction.org.