THE DALE EARNHARDT FOUNDATION TEAMS WITH WRANGLER TO BENEFIT RED CROSS HURRICANE RELIEF EFFORTS

(Mooresville, NC) -- The Dale Earnhardt Foundation, along with long-time associate Wrangler, announces the creation of a special eBay auction to benefit the American Red Cross. All proceeds from this special auction will be donated to support the Red Cross relief efforts for Hurricane Katrina, Hurricane Rita and subsequent hurricanes during the 2005 season.

This is your chance to bid on and win the ride of a lifetime with Dale Earnhardt, Jr, driver of the team's No. 8 Budweiser Chevrolet. In cooperation with The Dale Earnhardt Foundation, Wrangler will auction off one opportunity to take three laps around Lowe's Motor Speedway with Earnhardt Jr. behind the wheel on October 26, 2005. Airfare, transportation and hotel accommodations for one night are included, along with a special bonus from Dale Earnhardt, Inc. The entire amount of the winning bid (100%) from this online auction will support the American Red Cross hurricane relief efforts. This is your chance to do your part with a great reward...three laps around a NASCAR track with Earnhardt, Jr.

Beginning today, Friday, Sept. 23, at 8:00 p.m. (ET) and running through Friday, Sept. 30; NASCAR, Earnhardt Jr. and DEI fans can bid on this ultimate fan experience. If that's not enough, the winner and guest will also get their turn behind the wheel of a race car during the Richard Petty Rookie Driving Experience.

On Thursday, October 27, the winner and guest will be treated to a private VIP "behind the scenes" tour of Dale Earnhardt, Inc., including lunch in DEI's private dining facility - the Trophy Room.

"Our hearts and prayers go out to those affected by these terrible disasters," said Teresa Earnhardt, Chairman and Founder of The Dale Earnhardt Foundation. "It is our hope this benefit auction will, in some small way help the American Red Cross in their efforts to provide comfort and relief to those affected by the hurricanes."

Fans can view details of the auction and place their bid by going to www.ebay.com and entering Item No. 5255979027 or keywords "Ride With Dale Jr." The auction will end at 8:00 p.m. (ET) on Friday, September 30, 2005. The winner will be announced on www.wrangler.com and www.thedaleearnhardtfoundation.org upon verification of the winner.

"We're confident the legions of Earnhardt, DEI and NASCAR supporters will be eager to assist in this much needed effort by placing a bid during this exciting auction," said Dick Baker, Executive Director of The Dale Earnhardt Foundation. "Our heartfelt thanks go to our friends at Wrangler and to Dale, Jr. for helping make this possible."

"We are concerned for all of the victims affected by the hurricanes," said Melody Barbour, Marketing Manager for Wrangler. "Our hope is that thousands of people will bid on the once-in-a-lifetime opportunity to ride with Dale Jr. in order to raise money for the American Red Cross. We are thankful for the participation of Dale Jr. and The Dale Earnhardt Foundation and hope our joint endeavor greatly assists the ongoing relief efforts."

Founded in 2002, The Dale Earnhardt Foundation was established to carry on Dale's name and good works through charitable causes he supported during his lifetime, with a focus on Children, Education, the Environment and Wildlife Preservation. Wrangler Jeans Company, makers of Wrangler, is the official jeans of Dale Earnhardt Jr. and the No. 8 team.

American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. The American Red Cross provides shelter, food, counseling and other assistance to those in need. The American Red Cross name is used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service or company.

WEBSITES: www.thedaleearnhardtfoundation.org, www.wrangler.com, www.daleearnhardtinc.com, www.ebay.com

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