Target Racing Teams Tickled Pink to Help Promote Breast Cancer Awareness Month INDIANAPOLIS, Ind. (September 27, 2004) -- In honor of Breast Cancer Awareness Month, Target Chip Ganassi Racing will unveil new paint schemes for their race cars ...
Target Racing Teams Tickled Pink to Help Promote Breast Cancer Awareness Month
INDIANAPOLIS, Ind. (September 27, 2004) -- In honor of Breast Cancer Awareness Month, Target Chip Ganassi Racing will unveil new paint schemes for their race cars competing in both the NASCAR NEXTEL Cup and Indy Racing League's IndyCar series during the month of October. In partnership with The Breast Cancer Research Foundation (BCRF), Target will use the team's race cars as vehicles to help promote breast cancer awareness to racing fans across the country.
Target Chip Ganassi Racing with Felix Sabates driver Casey Mears will take the helm of a pink No. 41 Dodge for three NASCAR NEXTEL Cup races in October, which include Talladega, Ala. (October 3rd), Kansas City, Kan. (October 10th) and Martinsville, Va. (October 24th).
"It's great to know that we have the opportunity to make a difference in so many lives and help The Breast Cancer Research Foundation," said Mears. "I've driven a red car, a black car and a green car, but this is definitely my first time driving a pink car. It's an honor to represent Target and play a role in their initiative to raise awareness and money for a foundation that will ultimately save lives."
Defending Indy Racing League IndyCar Series Champion, Scott Dixon's No. 1 Target car will undergo a complete pink transformation and take to the track October 1st to 3rd for the Toyota 400 at California Speedway in Fontana, California to help launch the month.
"Driving a pink race car is sure to attract a lot of attention and I can't think of a better cause," said Dixon whose Target teammate Darren Manning's #10 Toyota Panoz G Force will also sport a pink ribbon of its own for the California race. "Raising awareness is just so important in the fight against breast cancer and I'm proud to do this for the women in my life, especially my mom and two sisters. While a majority of our race fans might be men, they have wives, mothers, sisters and daughters that could be touched by this terrible disease. What many race fans might not realize is that breast cancer is not just a woman's disease. I was surprised to find out that more than 1,450 cases of male breast cancer will be diagnosed this year. We're hoping we can make a difference, no matter how small, just by getting the message out there."
In addition to the pink ribbon paint schemes, the Target team will make a donation to BCRF for every lap completed in each of the four races by drivers Mears, Dixon, and Manning (NASCAR and IRL) for up to a total of $50,000.
All Target Racing team members in both series will also take part in the promotion by wearing pink ribbons on their firesuits or crew shirts to show their support to those touched by breast cancer, as well as raise awareness and encourage fans to help raise vital funds for BCRF. The racing.target.com team website will undergo a pink make-over for the entire month as well.
While this is the first year Target has worked with The Breast Cancer Research Foundation, Target has a long history of contributing to charities and health-related causes. During 2003, Target donated a total of $4.5 million to health and disease organizations with more than $800 thousand in cancer-related donations and more than $300 thousand in breast cancer-specific donations.
In honor of Breast Cancer Awareness month, Target also will unveil an exclusive line of beautiful pink items this October. One hundred percent of the profits benefit BCRF. The full line of products is available online at target.com/breastcancer, with select items available in stores.
For donations or more information on The Breast Cancer Research Foundation