BOISE, IDAHO (October 28, 2003) - As Jason Keller and his Albertsons Ford fight for position at Phoenix International Raceway, he'll have more than the NASCAR Busch Series Championship on his mind. A trip to victory lane on November 1 will reap a much higher reward that helps fight against breast cancer.
With a win at Phoenix, Yoplait Yogurt will donate $100,000 to the Susan G. Komen Breast Cancer Foundation on behalf of Keller's sponsor Albertsons. This is the third consecutive year that the Albertsons Racing team has played an integral part in both Yoplait and Albertsons fundraising and awareness efforts during October Breast Cancer Awareness Month. Although Keller desperately wants a win, his efforts will reward the Susan G. Komen Breast Cancer Foundation as long as he finishes in the top five. Yoplait will donate $75,000 if Keller finishes second, $50,000 for third, $35,000 for fourth and $25,000 for fifth.
With over 200,000 new cases of breast cancer expected to occur among women in the United States during 2003, Keller, alongside Albertsons and Yoplait Yogurt, are making a significant effort to increase awareness with a donation to the Susan G. Komen Breast Cancer Foundation.
"I am proud that Albertsons has partnered our race team with Yoplait in supporting the fight against breast cancer now for three consecutive years," Keller said. "This cause is very personal to me as my mother-in-law is a breast cancer survivor. Last year we finished 4th and donated $35,000 to the Susan G. Komen Breast Cancer Foundation. My running 200 laps is nothing in comparison to the good that can come from $100,000, and the many lives it can help save. So this year we are hopeful that this we finish up front and donate the full $100,000 to Komen."
Jason's wife Deborah was a teenager when her mother was diagnosed with breast cancer and is very aware that early detection is what saved her mother's life.
"The education and information that the Susan G. Komen Breast Cancer Foundation provides saves lives," said Deborah. "We don't know how to prevent breast cancer, but we know what to do in order to detect it early. This Foundation, through education and awareness, is one of the main reasons women across the country can now call themselves breast cancer survivors."
Yoplait, a General Mills product, is currently conducting its Save Lids To Save Livesa campaign. For every pink lid from Yoplait yogurt cups or six-packs mailed in before Dec. 31, 2003, Yoplait will make a 10-cent donation to the Susan G. Komen Foundation, up to $1,200,000. In addition, Albertsons is providing further support to the Foundation through a consumer program. For every 10 Yoplait cups bought in a single purchase between October 6 and November 2, Albertson's will donate $1 (up to $50,000) to the Susan G. Komen Breast Cancer Foundation. The $1 donations take place when an Albertsons' receipt showing the Yoplait purchase is mailed-in and received by November 16, 2003.
"I am so honored Albertsons has enabled me to race for this Foundation," said Keller. "Breast cancer affects more than just women. It affects entire families. Today, almost everyone knows a person who has been diagnosed with breast cancer. I take this race and this cause very seriously, and very personally."
Since the Susan G. Komen Breast Cancer Foundation began in 1982, the organization has been fighting to eradicate breast cancer as a life threatening disease by advancing research, education and screening. With the support of countless individuals and companies like Albertsons, Yoplait and General Mills, the Foundation has raised over $600 million to support their mission. For further information regarding the Komen Foundation, please log on to www.komen.org.