Former NASCAR Champion Benny Parsons named as Spokesperson for 2004 NASCAR Busch Series Hungry Drivers' Program Daytona Beach, FL (February 17, 2004) - RaguÂ® pasta sauce, Shedd's Spread Country CrockÂ® spread and Hellmann'sÂ® mayonnaise ...
Former NASCAR Champion Benny Parsons named as Spokesperson for 2004 NASCAR Busch Series Hungry Drivers' Program
Daytona Beach, FL (February 17, 2004) - Ragu® pasta sauce, Shedd's Spread Country Crock® spread and Hellmann's® mayonnaise announced last Friday from Daytona Beach, FL that NBC and TNT broadcast analyst and former NASCAR Champion, Benny Parsons, has been named spokesperson of the multi-brand NASCAR Busch Series Hungry Drivers' program.
Parsons is no stranger to the avid NASCAR fan. The racing legend retired from NASCAR competition after the 1988 season with many great accomplishments throughout his career, including the NASCAR Championship. Throughout his 25-year career, Parsons recorded 21 wins, most notably the 1975 Daytona 500 and the1980 Coca-Cola 600.
In 1989, Benny Parsons embarked on a second career as a race color analyst for ESPN and radio-show host for the Performance Racing Network. In 2001, Benny became the lead color analyst for NBC and TNT covering all of their NASCAR Nextel Cup and NASCAR Busch Series broadcasts.
"Benny is a racing legend, clearly one of the top 50 drivers of all time, so he has the ear of the racing community," said Mike Polk, senior vice president marketing and COO, Unilever Bestfoods. "We are excited about Benny Parsons joining our Hungry Drivers' team, and race fans will soon see Benny involved in Hungry Drivers' advertising campaigns, trackside programs and various other consumer related activities."
According to Benny Parsons, "If there's two things I know, it's good racing and good food. The Parsons household has been using Ragu®, Country Crock® and Hellmann's® for years, so you can imagine how glad I am to be associated with these great brands and exposing them to racing families across the U.S."
The campaign, which will be launched during this year's Speedweeks at Daytona International Speedway, will feature Parsons appearing in radio commercials during race broadcasts on MRN and PRN, advertisements on the NEXTEL Vision Screens, and PA announcements at each track. The campaign will be aimed at informing consumers of new and different ways to include Ragu® pasta sauce, Hellmann's® mayonnaise and Shedd's Spread Country Crock® spread into their favorite recipes.
About The Hungry Drivers' Program:
The Hungry Drivers' program, sponsored by Ragu® pasta sauce, Shedd's Spread Country Crock® spread and Hellmann's® mayonnaise, places four up-and-coming drivers behind the wheel of the NASCAR Busch Series No. 6 Dodge. The participating brands have category exclusive marketing rights as "proud sponsors of NASCAR".
Three drivers have been named, including Tracy Hines, Mark McFarland and Paul Wolfe. An announcement regarding the fourth driver is expected later in the season. The Hungry Drivers' program allows each driver to compete in three races throughout the 2004 season. The driver who delivers the best performance will be in a prime position to secure a full NASCAR Busch Series ride in 2005. For more information go to www.hungrydrivers.com
About Tommy Baldwin Racing: Mooresville, North Carolina based Tommy Baldwin Racing formed the Hungry Drivers team in late November 2003. Team owner Tommy Baldwin Jr., a native of Bellport N.Y., is at the top of his game and continues to prove that he is one of the best Crew Chiefs in the Winston Cup ranks. Tommy's work ethic is no-nonsense and straightforward.
His career as Crew Chief began in 1997 with veteran car owner Junie Donlavey. He joined Bill Davis Racing at the end of the 1998 season and stayed with the team until 2002. With Davis, he and Ward Burton clinched the illusive 2002 Daytona 500. He spent the 2003 season with Ultra Motorsports and driver Jimmy Spencer.
The 2004 season will prove to be a busy one for Baldwin. Not only will he be leading the Everham Motorsports No. 19 team with Nextel Cup rookie driver, Kasey Kahne, but he will also oversee the NASCAR Busch Series Hungry Drivers' team.