Lyons National Bank, Heluva Good Foods and Branich Racing for Kids

Williamson, NY - Williamson-based Branich Motorsports is pleased to announce that Lyons National Bank and Heluva Good Foods, Inc. will sponsor the team's "Racing for Kids" program in 2002. "Racing for Kids" was developed in 1997 to use the sport of automobile racing, one of the top spectator sports in the United States today, as an aid for teaching. When the program began, team members and elementary school teachers developed a custom curriculum using some aspect of racing to teach a variety of grade-appropriate topics.

Presented by team members either at a specific school or onsite at the Branich racing facility, the children attend a didactic session, and then they have a chance to look at the car up close, ask questions and interact with team members. At the end of the tour they are provided pictures for coloring and team autograph cards signed by Mike Emhof, driver of the team's mini sprinters, and Jan Leaty, driver of the team's NASCAR asphalt modified race car.

The "Racing for Kids" team has visited Wayne and Monroe County schools, and more recently has worked with local Cub Scout packs and participated in Pinewood Derby events. In 2001, the "Racing for Kids" program was featured AM Live! hosted by Wanda Neal on Channel 8 television in Rochester.

The team visits are always enthusiastically received by the kids and teachers alike, and are equally rewarding and enjoyable for team members. To date, "Racing for Kids" has been used to teach pattern recognition for kindergartners, aspects of teamwork and safety to second graders, and the science of simple machines and advertising to fifth graders.

The 2002 program has already started, with a presentation earlier this month to the Cub Scout Pack 109 of the North Rose-Wolcott (NY) area. The team will participate in the Sodus (NY) Cub Scout Pinewood Derby scheduled for February.

For more information about Branich Motorsports and the Racing for Kids program and its sponsors, visit the respective websites at, and