Bathurst 12 Hour SHINES ... Thanks to Armor All
Armor All, Australia's leading car care provider has this week signed on to be the major partner of the Bathurst 12 Hour Showroom Enduro to be held at Mount Panorama, February 12-14, 2010.
The Event, which grows in popularity every year is shaping up to be one of the best ever with a stream of new cars being built, more teams entering and plenty of great racing for the supporters that head to the hill every year for the enduro classic, a fact Paul Blair, Marketing Manager of Armor All said he was looking forward to seeing next February.
"The Bathurst 12 Hour has proven over the last 3 years that it's a hit with fans and competitors alike; and for us to be able to get on board while the Event is growing is an exciting prospect," he said.
"These cars are very much production based, literally what are sitting in the garages and driveways around Australia, they are the cars that our customers drive and use our products on, so it's a very natural link."
"This Event is going to get bigger and better in the future, and we see our involvement stretching far beyond the 2010 Event."
Armor All will certainly have a dominating presence at the iconic Mount Panorama Circuit, with there being no doubt who the naming rights partner is. In addition to Pit Straight being branded "Armor All Straight", Armor All will retain its branding rights from the recent Bathurst 1000 including the Armor All Bridge" at the Chase and "Armor All Park" across the top of the mountain.
Event Promoter, James O'Brien, is delighted to partner with the Armor All brand.
"Armor All have been a partner of the Event since the Race was re-birthed in 2007, including provision of the Armor All Pole Position Award' in 2009. Armor All is Australia's market leader and a trusted brand for Australians wishing to protect and clean their cars. This partnership is a ringing endorsement of the Event and we look forward to a long and mutually beneficial partnership".
The Armor All Bathurst 12 Hour Showroom Enduro is now in its 4th year, with a grid of over 50 cars expected to compete. The race features production cars in a class structure representative of the mass road-going market. BMW, Mitsubishi, Ford, Holden, Nissan and Subaru are expected to compete for outright honours, while an Alternative Energy class is open to diesel, hybrid and LPG entries.
The Event will be televised in a 3 hour special on the SEVEN Network, through Fox Sports, New Zealand and other International Markets.