ITV agrees new 3-year deal with BTCC in HD

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ITV & BTCC EXTEND AGREEMENT FOR THREE MORE YEARS - HIGH-DEFINITION BROADCASTS TO START NEXT YEAR ITV will continue its thrilling live coverage of the Dunlop MSA British Touring Car Championship for a minimum of three more years after...

ITV & BTCC EXTEND AGREEMENT FOR THREE MORE YEARS - HIGH-DEFINITION BROADCASTS TO START NEXT YEAR

ITV will continue its thrilling live coverage of the Dunlop MSA British Touring Car Championship for a minimum of three more years after renewing its agreement with the UK's premier motor racing series.

This new agreement will begin in 2011 and, as currently, includes live race day coverage on ITV4 plus BTCC race highlights on ITV1 and ITV4 following each event.

Additionally, from next season all events will also be broadcast in HD (High Definition) - which will be available on the new 'ITV4 HD' channel to be launched soon - offering the very best in picture quality with sharper images, richer colours and amazing detail.

Furthermore, ITV's website www.itv.com will continue to live-stream its BTCC race day coverage for UK audiences as well as continue making highlights available to view on a dedicated page in the site's main sports section as well as on 'ITV Player'.

This latest agreement means the BTCC's relationship with ITV will now extend to 12 consecutive years - the network having first broadcast action from the championship back in 2002.

Alan Gow, BTCC Series Director, said: "ITV's coverage of and enthusiasm for the BTCC has grown year on year and is clearly demonstrated by the fact we are jointly able to announce this terrific news some six months before our 2011 season even starts.

"ITV continues to provide the BTCC with fantastic free-to-air TV broadcasting that is the great envy of the sport. I'm absolutely delighted that our teams, drivers, sponsors, partners and many millions of fans can all now look forward to benefiting once more from ITV's superb coverage for at least the next three seasons. And to now also be available in HD further underlines the quality and breadth of the BTCC's television coverage".

Niall Sloane, Head of ITV Sport, commented: "Everyone at ITV Sport is delighted that we have been able to continue our coverage of the British Touring Car Championship. The exciting races are a major feature of the ITV4 schedule and we look forward to three more great seasons with the BTCC."

To re-cap, ITV Sport's coverage of the BTCC from 2011 onwards will include:
* Live coverage on ITV4 from 11.30am to 6.00pm each race day
* Live coverage on ITV4 HD from 11.30am to 6.00pm each race day
* Highlights programme on ITV1
* Highlights programme on ITV4
* Live-streaming of race day coverage via the itv.com website
* Replays of each highlights programme for 30 days after via the 'ITV Player'
* Highlights all season of every race via the 'race archive' at www.itv.com/touringcars

-source: btcc

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