Audi Motorsport Blog: BTCC: A fast start to 2014 for Rob Autsin Racing

BTCC: A fast start to 2014 for Rob Autsin Racing



Rob Austin Racing Press Release

Thursday 9 January 2014

A FAST START TO 2014 FOR ROB AUSTIN RACING

Exocet fuel additive takes prime spot on BTCC’s most followed car DUO & Finch provide extra boost for RAR’s touring car season
Fast Exocet, one of the UK’s leading high performance fuel additive companies, has confirmed a major two-year title sponsorship of the Rob Austin Racing team in Britain’s premier motor racing championship, the Dunlop MSA British Touring Car Championship.

The Shropshire company put its colours to one of the RAR squad’s two Audi A4 racers for 2013’s final rounds at Brands Hatch. It will be back at the world-famous circuit in Kent that the stunning livery will be seen again when 2014’s BTCC season gets under way on the weekend of 29-30 March.

Full Exocet branding will be seen on one of RAR’s two Audis, while also appearing on the squad’s other car.

RAR goes into 2014’s BTCC fully intending to build on its breakthrough results from 2013 which included a first outright race win (Rockingham) and pole position (Knockhill). Team principal Rob Austin also led races at Brands Hatch and Oulton Park, achieved four more podium results and set two fastest race laps.

Fast Exocet’s Managing Director Neil Ryding comments: “Following a successful first season in 2013 as subsidiary sponsors of Rob Austin Racing, we are very pleased to announce that our association will continue over at least the next two seasons.

“2014 will see a much increased sponsorship deal with the team: one car will be entered under the Exocet Racing banner and carry insignia similar to that shown at Brands Hatch for the last meeting of the 2013 season.

“FAST sees its presence within the BTCC as an integral part of the company’s growth plans and the on-going efforts to increase the Exocet brand recognition within the automotive and retail sectors. This builds on our already successful exposure in the fuel distribution market.

“During the course of the 2014 season, FAST will be re-launching its range of automotive fuel additives and introducing some new products, including an octane boosting track-day additive. With very probably the biggest and most loyal fanbase of anyone on the BTCC grid, the huge buzz and excitement around the team generally and, of course, increasingly competitive results on the track, Rob Austin Racing are the ideal choice to achieve our targets.”

RAR’s forthcoming season has been further boosted by even greater commitments from quarrying, aggregate recycling and handling industry leader DUO plc and vibrant vehicle graphics, visual effect and signage company Finch Signs. DUO’s name will be prominent on at least one of the Audi’s front and rear windscreen sunstrips and wing mirrors with Finch’s name present on the front bumper corners.

Rob Austin adds: “These are massively exciting times for our team. Fast Exocet’s input is going to play a vital role in our results in 2014 and I know our brilliant fans will get right behind them as we seek to challenge for podiums and race wins together at every BTCC event in 2014. I also know their product is going to be a big winner with the many millions of touring car fans – I’ve tried it in my road car a few times now and each time have been blown away by the increase in extra torque!

“Similarly DUO’s and Finch Signs’ contribution is massively important. It’s fair to say that the commitment shown by these companies puts us not only on the BTCC grid but also enables us to prepare better than ever before for an up-coming BTCC season. We are hugely appreciative of their loyalty – a word we build our team on – and will be going all out to give them the results they deserve both on and off the track.”

Photo credit: Rob Austin Racing