Alan Gow has confirmed he's signed a new contract to run the British Touring Car Championship for a minimum of three more years.

Gow made the announcement at the BTCC's star-studded annual awards ceremony, held at Holiday Inn, Stratford-upon-Avon at the weekend.

The Australian (pictured right) initially made the BTCC a household name in the Nineties and, after a brief spell away, returned in 2004 to once more apply his 'magic touch' to what is one of the world's most popular motor racing championships.

Indeed, the BTCC remains by far the UK's premier motor racing spectacle with unrivalled trackside attendances and television coverage - in 2010 some 325,000 people attended its ten race events which each received extensive live coverage on the ITV4 channel and drew more than 14 million viewers.

ITV recently extended its contract to cover the BTCC for a further three years at least as has Dunlop, title sponsor of the championship. Furthermore, the BTCC's new self-styled 'Next Generation Touring Car' technical regulations which come fully into force in 2011 are set to further enhance the championship's popularity among competitors and fans.

While continuing in his role as BTCC Series Director, Gow has also been appointed President of the FIA's Touring Car Commission. The FIA (Federation Internationale de l'Automobile) is the governing body of motor sport around the world.

Gow commented: "Certainly my new role at the FIA is going to take up more of my time, but it will not reduce my focus or commitment to the BTCC as it enters the next exciting chapter of its illustrious history.

"The BTCC is a phenomenal sporting arena to be in and its future has never looked more secure or as exciting. I very much look forward to playing my part in its success over the next three years."