Project X, a new Washington based interactive health network, has signed an exclusive agreement with Leland Unlimited, Inc. for the title and presenting sponsorship of one of the sports most powerful programs in hydroplane racing. For the...
Project X, a new Washington based interactive health network, has signed an exclusive agreement with Leland Unlimited, Inc. for the title and presenting sponsorship of one of the sports most powerful programs in hydroplane racing. For the past seven years, Leland Unlimited has had their flagship program sponsored by the Progressive Tool & Industries Company (PICO). The team has become one of the most popular and respected racing programs, capturing 17 UHRA events, including two APBA Detroit Gold Cups and the coveted National and World Championship.
"Miss Project X" (U-100), is equipped with T55-L7C turbine engines, which are capable of pushing the craft to speeds of 220 miles per hour. The Miss Project X will be sporting the team's popular and patriotic - red, white and blue colors. Piloted by Greg Hopp, who was the UHRA "Rookie of the Year" in 1999, the Miss Project X will be a sure fan favorite this season. Hopp is a highly competitive and respected driver. In 1999, he became the only rookie driver in the sports 95-year history to collect over 10,000 National High Points. He also was the only driver, other than Chip Hanauer, to beat the Miss Budweiser in a head to head heat of competition in 1999.
The Miss Project X will compete in all of the UHRA (Unlimited Hydroplane Racing Association) events beginning with the Lake Havasu, Arizona inaugural race, May 19-21. "Miss Project X" will also compete in the annual Seafair General Motors Cup on Seattle's Lake Washington, August 4-6 . This event attracts over 350,000 people each year, making it the 2nd largest, single day, publicly attended sporting event in the entire Country. According to Steve Lamson, president of sales and marketing for the team, "We are excited that a Northwest company with a competitive spirit like Project X has elected to take this team to the next level. The popularity and competitiveness of the sport is a great match with what Project X intends to do around the country in self-directed personal health programs." Kevin Lawrence, founder of Project X made this statement: "We are convinced that the popularity of hydroplane racing is a great vehicle to tell people all about the Project X story. When you consider all the factors that make a team successful there is much in common with what many of us do in our daily exercise and health care programs including a dedication to performance, competitiveness, focus, determination, mental strategy and more". "Miss Project X" will undergo testing on Lake Washington on May 9th or 11th, and then travel to Lake Havasu to try and repeat as champions, after their exciting 1999 victory. All races throughout the season will be broadcast on ESPN with the Seafair General Motors Cup broadcast live, for 6 hours, on KIRO TV in Seattle on August 6. "We're very excited about the prospects for the 2000 season and are thrilled to have Project X on board with us. We're looking forward to a long association and many winning seasons ahead," said LUI owner, Fred Leland