HPROP: Budweiser Named Title Sponsor

(St. Louis, MO) - As sponsor of Miss Budweiser for nearly four decades, Budweiser has become synonymous with hydroplane racing. Today, the association was strengthened as the "King of Beers" was named title sponsor of the Unlimited Hydroplane ...

(St. Louis, MO) - As sponsor of Miss Budweiser for nearly four decades, Budweiser has become synonymous with hydroplane racing. Today, the association was strengthened as the "King of Beers" was named title sponsor of the Unlimited Hydroplane Racing Association's (UHRA) "Budweiser Unlimited Hydroplane Series."

As part of the announcement, the UHRA and Budweiser unveiled a new series logo. A high-resolution version of the new logo can be downloaded via the Internet at www.hydros.org <http://www.hydros.org>.

"Budweiser has been one of our most committed sponsors for years, and it is with great pleasure that I announce the world's No. 1 beer as title sponsor of the Budweiser Unlimited Hydroplane Series," said Bo Darling, chief executive officer, UHRA. "Budweiser's sponsorship gives our series instant name recognition with sponsors, media and fans, and will help grow the sport for years to come."

In addition to its title sponsorship of the Budweiser Unlimited Hydroplane Series and Miss Budweiser, the brand is the "Official Beer of the UHRA," title sponsor of the Budweiser Thunder on the Ohio (Evansville, Ind.) and Budweiser Columbia Cup (Tri-Cities, Wash.), and a presenting sponsor of the Empire Power Systems Mohave Unlimited Hydrofest (Lake Havasu City, Ariz.).

"Hydroplane racing has been an important component of the Bud Racing program for decades," said Tony Ponturo, vice president of corporate media and sports marketing, Anheuser-Busch, Inc. "Title sponsorship of the Budweiser Unlimited Hydroplane Series is an outstanding addition to our sports marketing portfolio, and with our continued support of the UHRA, we look forward to bringing the sport to new fans around the country."

As part of Budweiser's sponsorship, the brand receives two 30-second commercials-along with opening and closing billboards-on ESPN2's race telecasts, the series logo will appear on each team's boat and on drivers' race suits, and the Series champion will be awarded the Budweiser Cup. ESPN2's first Budweiser Unlimited Hydroplane Series telecast is a tape-delayed presentation of the Lake Havasu City event. It airs this Sunday, June 4 at 4 p.m. (ET).

First launched in 1963, the Miss Budweiser team owned by Bernie Little has a total of 125 race wins, including 12 APBA Gold Cup victories and 19 world titles to its credit. Miss Budweiser has won the season-ending championship a record 13 times in the past 16 years.

Bill Sterett began the proud Miss Budweiser championship tradition with a title in 1969, followed by Dean Chenoweth who captured championships in 1970 and 1971. Driver Mickey Remund led Budweiser to a championship in 1977, and Chenoweth again won two in a row in 1980 and 1981.

In 1987 Jim Kropfeld guided Miss Budweiser to her second consecutive championship, and third title in four years. The following year, Kropfeld was succeeded by Tom D'Eath, who took Miss Budweiser to consecutive titles in 1988 and 1989. Scott Pierce added another championship in 1991, followed by Miss Budweiser driver Chip Hanauer's string of four consecutive championships from 1992 through 1995. Dave Villwock took over the wheel of Miss Budweiser in 1997, and has captured the last three UHRA championships for the "King of Beers," Little's 17th, 18th and 19th titles.

Budweiser, the world's best-selling beer, is brewed by Anheuser-Busch, Inc.

Be part of something big

Write a comment
Show comments
About this article
Series Boat