AURORA, Ill. (November 16, 2001) - Clear Channel Entertainment's motor sports division announced today an exclusive three-year retail licensing agreement with Action Sports Team LLC (AST). The agreement, the first of its kind in the supercross industry, will propel the sport's top athletes into the world of officially licensed product retail distribution.
AST, a licensing company that has a client list that includes Jeremy McGrath, Ricky Carmichael, Travis Pastrana, Mike LaRocco, Mike Jones and other motorcycle racing celebrities, is lead by the company's Manager and CEO, Chris Carnicella, who has decades of experience in sports- related apparel marketing, and Jeff Glass who is the Executive Vice President.
The agreement will put AST-licensed products on the shelves of major retail outlets across the country by this holiday's shopping season. Clear Channel Entertainment will also promote the sale of AST officially licensed products at all EA SPORTS Supercross live events this coming season and offer the products through its internet sites and mail order catalogs.
Charlie Mancuso, president of Clear Channel Entertainment's motor sports division said, "I could not be more pleased about our new relationship with AST. It's easy to get excited about being on the same team as Jeremy McGrath, Ricky Carmichael, Travis Pastrana, Mike Jones, and Mike LaRocco. This agreement will put the superstars of supercross' 'gear' in the neighborhood retail stores, and at the epicenter of supercross excitement: the EA SPORTS Supercross live events. It's a great match."
Glass added, "This new partnership with Clear Channel Entertainment gives AST the marketing power we need to take our licensed riders including McGrath, Carmichael and Pastrana to mass market. Clear Channel (Entertainment) was the right company to make it happen for AST."
AST licensed rider and seven-time supercross champion Jeremy McGrath said, "I am excited. I have worked with Chris for the past year, and Clear Channel has certainly helped take supercross places I didn't think the sport could ever go. For me personally, this agreement will extend the way I can market myself beyond belief."
An enthusiastic Travis Pastrana said, "These are two companies that simply do great things for supercross from the stadiums to the toy-boxes of kids. This is great news for all of us."
Action Sports Team is a limited liability company, specializing in licensing and athlete relations, along with retail sales & marketing of memorabilia and apparel. AST is the master licensor of all Clear Channel Entertainment - Motor Sports supercross events. For more information about AST, contact their representatives at OMS Ltd. at (859) 647-0718.