Bord Fáilte and Mondello Park International Racing Circuit today announce that a series in the British Superbike Championship will be held in Ireland for the next three years.
Sponsorship funding for the British Superbike Championship is being provided by Bord Fáilte's International Sports Tourism Initiative, which has helped secure the event for Mondello Park, Co Kildare from 2003 to 2005.
The announcement follows the successful sponsorship by Bord Fáilte of the FIA Sportscar Championship in 2001 and the British Touring Car Championship for the past two years at Mondello Park. Ireland's hosting of the British Superbike Championship is another major boost to Bord Fáilte's sports tourism strategy of promoting Ireland as a premier motor sport destination.
Commenting on the sponsorship announcement Niall Reddy, acting Chief Executive of Bord Fáilte said "Bord Fáilte has worked closely with Mondello Park to develop the Co Kildare circuit into a major tourism attraction for Ireland. Events such as the British Superbike Championships and the very successful British Touring Car Championships highlight Ireland' s versatility as a sports tourism destination. Over the next three years this event will yield great dividends to Irish tourism through increased visitor numbers for the annual event and through the invaluable media exposure that this exciting international championship generates."
The BSB series will debut at the County Kildare venue in June 2003 for what should be the biggest motorcycle event of the 2003 Irish calendar. The hugely popular British series has been long awaited by the legions of Irish motorcycle racing fans and is sure to set new attendance records for Mondello Park.
"This is another exciting chapter in the development of Mondello Park" said Circuit Director John Morris on the announcement of the 2003 event. "We know the potential spectator appeal of the BSB both domestically and internationally and we have been trying to secure a round for Ireland for some time. This event has the potential to be the biggest ever staged at Mondello Park and we are delighted to continue our partnership with Bord Fáilte in what is our most exciting project to date".
The BSB event will be run under the jurisdiction of the MCUI Southern Centre who will be responsible for providing the personnel to run the event. "The MCUI Southern Centre are delighted to be involved with Mondello Park Management in bringing the British Superbikes to Ireland for the first time" . Said Ian Duff, convenor of the MCUI Short Circuit Committee Southern Centre. "We anticipate that this will bring Motorcycle racing in Ireland onto a higher stage. We hope that we will be able to invite selected Irish riders to take part to give the event even greater interest for Irish fans. We will be relying on all clubs involved in racing to provide personnel for the running of the event in order to make it an excellent showcase for Irish Motorcycle sport"
The provision of sponsorship for major international sports events, such as the British Superbike Championship, is in keeping with the objective of Bord Fáilte's International Sports Tourism Initiative, introduced by the Irish Government in 2000. The Initiative has an annual budget of ^À7.62 million to identify and sponsor high profile sporting events that have the capacity to enhance Ireland's reputation as a premier sports tourism destination.
For more information on Bord Fáilte's International Sports Tourism Initiative visit www.sportireland.ie
For information on the British Superbike Championship at Mondello Park visit www.mondellopark.ie