British SBK MonsterMob Ducati renews primary sponsor

30th January 2004 - Following on from a successful inaugural sortie into the British Superbike Championship last season, drinks giants VK Vodka Kick have renewed their allegiance with double champions MonsterMob Ducati for 2004. The...

30th January 2004 - Following on from a successful inaugural sortie into the British Superbike Championship last season, drinks giants VK Vodka Kick have renewed their allegiance with double champions MonsterMob Ducati for 2004.

The Derbyshire based company was invited by team owner Paul Bird to supply products for hospitality purposes last year by way of an introduction to the sport but Managing Director Steve Perez soon identified the appeal of Britain's top motorsport series and decided to invest in the team also.

Having not attended a superbike meeting before, Mr Perez finally made it to the final round of BSB 2003 at Donington Park whereby he was sufficiently impressed to significantly increase his company's involvement for 2004.

"It's all part of our policy of bringing outside sponsors into the series and VK Vodka Kick fits the bill perfectly. Like us, they are established, ambitious and professional and we intend to give them the recognition they deserve this year" said Bird.

Bird's comments were echoed by Mr Perez who said: "We at VK are delighted to be involved with the UK's top Superbike Team for a second year running. I was impressed with the professionalism of the team and the vast following of BSB, I fully expect Paul Bird's VK backed MonsterMob Ducati team to once again win the championship, however Birdy will be expected to follow team orders on the rallying front!"

Indeed, the sponsorship will extend to Bird's rallying exploits also whereby he has recently purchased a new works specification Ford Focus World Rally Car in order to contest the National Championship. Perez, too, is one of the country's top drivers and he owns a similar specification car to Bird's so the pair will be battling it out over the summer on the various events that comprise the ANCRO series.

With major backing for a fourth year coming from mobile phone fun trend setters MonsterMob along with full factory support from Ducati in the shape of two brand new F04's, the champions of 2002 and 2003 are hot favourites to land a third successive superbike title with the experienced Sean Emmett whilst young Ulsterman Michael Laverty fronts the challenge for Supersport honours aboard the brand new factory 749R.

Bird is currently in negotiation with potential additional backers and hopes to announce further sponsors before the season starts to add to the likes of current major backers including Shark, Alpinestars, Silkolene, Barrus, Dunlop, Mayfair Creative Products, SOL, Performance Friction, Askham Motors, Tsubaki, NGK, Bike Paints, Renthal, Coopers and Fiorucci amongst others.

-mmd-

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About this article
Series Other bike
Drivers Sean Emmett , Michael Laverty , Steve Perez , Paul Bird