BP ULTIMATE SPONSORS SAM BIRD IN FORMULA 3
March 2007: BP and CJ Motorsport are proud to announce that BP is to back rising British star Sam Bird in his bid for the British Formula Three title.
The sponsorship will showcase the BP Ultimate range of premium fuels, including BP Ultimate 102 unleaded - the highest-octane petrol available on British forecourts.
BP Ultimate branding features on the sidepods of Bird's Carlin Motorsport challenger and also on his driving suit and visor. The driver will be an ambassador for the brand throughout the season.
Said Mark Reader, UK Fuels Marketing Manager at BP: "Teaming up with Sam Bird is a showcase for the performance benefits of BP Ultimate fuels.
"The brand is already prominent in the World Rally Championship -- and this gives us a platform to engage with a different group of motorsports fans as well as a presence at race circuits.
"Sam's an incredible prospect and we're excited to be getting into a relationship at this stage of his career."
Said Sam Bird: "I am delighted to have the support of BP, a household name and one of the world's leading energy producers, and I hope our relationship will be a long and fruitful one".