Yokohama Tire back as LA Clippers sponsor

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Tire company had dropped its sponsorship based on comments made by team owner

Looking to continue its support of the Los Angeles Clippers team and fans Yokohama Tire Corporation (YTC) and the Clippers have a reached an agreement where YTC will immediately reinstate its sponsorship of the team, with half of the 2014 NBA playoff sponsorship funds being earmarked to a charity instead of the organization.

“Yokohama applauds NBA Commissioner Adam Silver’s leadership and actions by banning Clippers owner Donald Sterling for life from any association with the team or NBA,” said Andrew Briggs, YTC director, marketing and product planning. “With the Clippers’ agreement, we have found a way to continue moving forward and give back to the community and our fellow Clipper fans.”

Briggs said the money will be donated to NBA-sponsored charitable organizations dedicated to anti-discrimination and tolerance efforts.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Yokohama Tire

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Series AUTOMOTIVE
Tags donald sterling, los angeles clippers, nba, yokohama