Houston,TX. Oct 7, 2001.The Trans-Am Series has entered into a multi-year marketing partnership agreement with Westward, the exclusive brand of industrial tools developed by Grainger. Grainger is the leading North American provider of maintenance, repair and operating supplies. Westward was welcomed during the 2001 Trans-Am Awards Banquet for the BF Goodrich Tires Cup in Houston.
"Trans-Am racing is a special brand of road racing," said Westward Brand Manager Bill Davis. "You can see the difference by watching the fans' enthusiasm, the drivers' courage and the race teams' dedication. Westward is thrilled to be selected as "The Official Tools of Trans-Am Racing." Our association racing with Trans-Am racing will accelerate Westward's mission of becoming one of America's premier broad-line tool brands."
The sponsorship agreement with Wesward is in keeping with the evolution of the Trans-Am marketing program. Trans-Am, entering its 37th year, has continuously served as an accessible, dynamic and relatable form of racing for the fans throughout its history.
"The Trans-Am Series will enter the 2002 season with a complete vision for the series and its sponsors," said Trans-Am President Dennis Huth. "We have a package that no one else can duplicate. We are America's greatest Saturday race. Where else can you see Detroit V8 muscle challenge the rest of the automotive world?"
Trans-Am's Houston finale will be seen on Speedvision, Saturday, October 13 at 2pm EST.