Valvoline adds a new chapter to its rich racing heritage by becoming an official sponsor of the Daytona 500 and the Daytona USA fan attraction and the official motor oil of the Daytona International Speedway. In addition to a variety of promotional rights and signage -- including in victory lane -- Valvoline supplies oil and Eagle One car care products for the speedway's official, safety and maintenance vehicles.
Three-time Winston Cup race winner Jeremy Mayfield joins the Valvoline stable of drivers this season. Valvoline is a technical partner of Ray Evernham's Dodge team, with Mayfield joining last year's Homestead winner Bill Elliott in that stable. Evernham visited Valvoline's new products development laboratory adjacent to company headquarters in Lexington, Ky., last month, where special lubricants are formulated to help his NASCAR engines run faster and longer.