HICKORY, N.C. - Jennie-O Turkey Store, (JOTS), has announced a sponsorship agreement with XTRA Motorsports and driver Shane Huffman for the 2002 USAR Hooters ProCup Series season. Under the agreement, Huffman's Ford Taurus will carry the JOTS colors for the full 14-race USAR Southern Division Series, as well as the season-ending five-race Four Champions Championship Series.
"XTRA welcomes the opportunity to represent Jennie-O Turkey Store on the Hooters ProCup Series," said Rhett Durham, Team Co-owner of XTRA Motorsports. "The company's marketing expertise will help take us to a new level within this series and I foresee a high degree of synergism between our two organizations. We are also proud to be back in the ProCup Series, where we feel like we have found a home, and look forward to an exciting year in 2002."
Jennie-O Turkey Store, based in Willmar, Minn., is the world's largest turkey company, as well as the most diverse, with traditional and value-added turkey products ranging from commercial whole birds to retail, deli and food service.
"We are excited to be a member of the XTRA Motorsports racing team," said Jim Splinter, Senior Vice President of Jennie-O Turkey Store. "Jennie-O Turkey Store is the leading turkey processor and marketer in the country and we look forward to bringing the excitement of racing to our consumers in the markets where the USAR Series hosts its races throughout the year."
Huffman will be among the contenders for the 2002 USAR Championship, after a sophomore season in 2001 that included four victories, a fifth place finish in the USAR point standings and more laps led than any other driver in the season-ending Four Champions Series.
"We could not be any happier in welcoming Jennie-O Turkey Store on board with the XTRA Motorsports team," said Huffman. "With the current state of affairs in our nation, and with sponsorships so hard to come by, we are thankful to be able to go racing. We look forward to building a long lasting relationship with the folks from JOTS."
Veteran crew chief Ronnie White will also be returning to his position atop the XTRA Motorsports war wagon for 2002. In addition, the team will be campaigning Laughlin Racing Products chassis exclusively, as well as continuing its relationship with motor builder Diamond Enterprises. xm-