USAR: Kinder and CBS.Sportsline.com form partnership

CBS.Sportsline.com Partners with Hooters Series Driver John Kinder Boston, MA, July 23 , 2001: CBS.Sportsline.com announced today that they have partnered with USAR Hooter's Pro cup series driver, John Kinder and his PowerBase Motorsports, Inc.

CBS.Sportsline.com Partners with Hooters Series Driver John Kinder

Boston, MA, July 23 , 2001: CBS.Sportsline.com announced today that they have partnered with USAR Hooter's Pro cup series driver, John Kinder and his PowerBase Motorsports, Inc. race team in a special promotion tied to CBS.Sportsline.com Fantasy Racing Game.

"CBS.Sportsline.com is pleased to affiliate with John Kinder and the entire PBM crew. John's personality coupled with his skill as a race car driver, and his clean driving, makes this a natural partnership" said John Flynn, CEO of New Media Marketing & Events, Inc. the agency representing CBS.Sportsline.com on the deal.

The Fantasy Racing League game is one of the most popular features of the site, offering visitors an opportunity to pick the winning driver of NASCAR Winston Cup and Busch Series races using a point system. The grand prize for round two of the game which will start in August, will be an all expense paid trip to join John Kinder and the PowerBase Motorsports, Inc. team at a USAR Hooter's Pro cup Race. The winners will not only be able to attend the race, but will be part of the action as they serve as honorary members of the John Kinder pit crew.

"We are indeed excited about being selected to serve as the Grand Prize for the CBS.Sportsline Fantasy Racing League," said John Kinder. "This will bring national attention to the Hooter's Series, which has already earned a reputation as America's premier short track racing series for full body steel race cars," he added. "We look forward to greeting the winners and making their experience at the races a day they will always remember," Kinder said.

-PBM-

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Series Automotive , Stock car