CHARLOTTE, NC, (February 11, 2001) - Cox Marketing Group is proud to announce the hiring of Traci Hultzapple, former corporate motorsports producer for NASCAR Images, LLC. Hultzapple has been named CITGO account manager for CITGO SUPERGARD's NASCAR Winston Cup program and driver, Jeff Burton. Her main focus will be on media relations for driver Jeff Burton and CITGO's corporate activities within their motorsports sponsorship. Her new duties begin when the series visits the Las Vegas Motor Speedway on March 4th.
"I am really excited about entering the realm of NASCAR media relations during this year's new NASCAR television alliance with FOX and NBC," says Hultzapple. During her employment at NASCAR Images, LLC, she produced a variety of marketing projects for NASCAR and it's sponsors, teams, and drivers. Hultzapple also worked in programming at NASCAR Images by producing the sport's first live-action nationally syndicated kid's show, NASCAR's Think Fast and TNN's annual World Championship Pit Crew Competition.
Doug Cox, President and Owner of Cox Marketing Group is looking forward to the addition of Hultzapple to his staff. Cox says, Traci brings to Cox Marketing Group another perspective in promoting the CITGO SUPERGARD brand and driver, Jeff Burton. Her television experience will be an invaluable contribution this year as FOX and NBC networks try to make an impact on the sport of NASCAR.
Before moving to Charlotte to pursue a career in NASCAR television production, Hultzapple was the producer of FOX 43 News at 10 in Harrisburg, Pennsylvania. Also while there, she headed up a special state-wide television special with Governor Tom Ridge of Pennsylvania. The show earned her three Mid-Atlantic Emmy Awards as well as a Telly Award.