Texas; Surveys Continue on Speedway Beer Sales

FORT WORTH-DALLAS (April 13, 2000) - Fans continue to give their input regarding potential beer sales at Texas Motor Speedway events. The speedway earlier rejected the idea of widespread beer sales for the DIRECTV 500 weekend that would have ...

FORT WORTH-DALLAS (April 13, 2000) - Fans continue to give their input regarding potential beer sales at Texas Motor Speedway events.

The speedway earlier rejected the idea of widespread beer sales for the DIRECTV 500 weekend that would have prohibited fans from bringing beer in their coolers. Instead, four controlled "beer gardens" were permitted by the Texas Alcoholic Beverage Commission (TABC) which gave fans the choice to bring with or buy on site.

"We have been polling our fans on the issue," said speedway general manager Eddie Gossage. "We have so many different types of events here every year we really want to know what the fans want. We did on-site surveys during the races, we've polled our season ticket holders, we've received e-mail and letters. We want as much information as possible from our fans before we make any permanent decisions on how beer sales might be handled at the speedway."

As a result of a Feb. 5 vote, the sale and on-site consumption of alcohol is now possible in a previously dry part of Denton County where the speedway is located.

"As I've said previously, we're pleased that we have the option to sell beer now, but unless we find a clear-cut answer from our fans, we will not sell beer if it means banning coolers," said Gossage. "The concerns of our fans are more important than the speedway making additional money from beer sales.

"Racing is our main business, but it's not the only thing we do. We've lost concerts and other sporting events because beer revenue was not available to promoters. The ability to sell beer at certain events would be beneficial to us in that respect."

The speedway hopes to announce a permanent policy on beer sales in the near future.

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