Sport Dimensions adds Bob Johnson to staff

SPORT DIMENSIONS ADDS HORSEPOWER WITH ADDITION OF INDUSTRY VETERAN, ROB JOHNSON JULY 22, 2009, DENVER -- Rob Johnson has joined Sport Dimensions, Inc. (www.sportdimensionsinc.com), the motorsports marketing firm headquartered in Englewood, ...

SPORT DIMENSIONS ADDS HORSEPOWER WITH ADDITION OF INDUSTRY VETERAN, ROB JOHNSON

JULY 22, 2009, DENVER -- Rob Johnson has joined Sport Dimensions, Inc. (www.sportdimensionsinc.com), the motorsports marketing firm headquartered in Englewood, Colo. As the former general manager of the Grand Prix of Denver and president of Pikes Peak International Raceway, Johnson brings extensive insider motorsports knowledge to Sport Dimensions' elite team of experienced racing and sponsorship experts.

In addition to his position with Sport Dimensions, Johnson also serves as CEO of the non-profit trade association the Billiard Congress of America. As such, he manages and directs all functions and activities of the association, including operating the industry's largest annual trade show and promoting the game through a series of marketing initiatives and programs.

"Rob's motorsports know-how is only one piece of his impressive background," said Ron Schneider, president, Sport Dimensions, Inc. "Rob also brings extensive marketing, public relations and sports sponsorship experience to our company. His motorsports intelligence and marketing history make him an incredible asset for our clients."

Johnson will provide strategy and council to existing Sport Dimensions' clients including Shell Oil, Pennzoil, Quaker State and Best Western as Sport Dimensions' Business Development Strategist. Johnson will also engage in new business development with companies interested in utilizing motorsports as part of their business and brand building strategy and facilitate opportunities for the firm to provide management services to existing and new motorsports facilities.

"Sport Dimensions has demonstrated a long track record of helping companies utilize a motorsports platform to deliver bottom-line results," said Johnson. "I've seen the group in action and watched as they've garnered a solid reputation for providing first-class service and measurable results for their partners. I look forward to working with their talented team, A-list clients and the new partners we bring on board."

Johnson also serves as chairman of the Colorado Motor Sports Hall of Fame, race director of the Shell Eco-Marathon Americas and is a past board member of the Pikes Peak International Hill Climb.

About Sport Dimensions
Sport Dimensions was founded in 1995 to manage the business side of Shell's American motorsports portfolio. In that time, the company has grown extensively and now manages racing sponsorships for several of the country's biggest brands, including Best Western and Johns Manville. With a focus on activation and brand building, rather than sponsorship sales, Sport Dimensions is committed to driving business results for its clients through the excitement of motorsports. More information about the company can be found at www.sportdimensionsinc.com.

-credit: sdinc

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