Speedway Motorsports adds Tim Schuldt to staff

Tim Schuldt Joins Speedway Motorsports, Inc. As Vice President of National Sales CONCORD, N.C. (Sept. 22, 2008) - Veteran sports marketer Tim Schuldt has joined Speedway Motorsports, Inc. (NYSE:TRK) as vice president of national...

Tim Schuldt Joins Speedway Motorsports, Inc. As Vice President of National Sales

CONCORD, N.C. (Sept. 22, 2008) - Veteran sports marketer Tim Schuldt has joined Speedway Motorsports, Inc. (NYSE:TRK) as vice president of national sales.

The addition of Schuldt to the Speedway Motorsports team was announced by Marcus Smith, president and chief operating officer of Speedway Motorsports, Inc.

"Tim has an extensive background in both marketing and in motorsports, bringing a wealth of knowledge and invaluable business experience to our company," said Smith. "He did a fabulous job for us at Infineon Raceway several years ago and we feel very fortunate to have him on board again.

"As our vice president of national sales, Tim will work with our vice president of business development, Mike Burch, to maximize partner marketing opportunities at Speedway Motorsports and the Performance Racing Network. I know Tim will be the right person to expand our existing relationships and provide growth opportunities in our business development for the future."

Schuldt joins Speedway Motorsports after a successful period at Motorsports Authentics, where he was the vice president of marketing and licensing. During his tenure, Schuldt built a strong marketing and licensing team that delivered new promotions such as "Salute to the Troops," "Driven to the Outdoors," "Man in Black" and "Dale and the Duke." Schuldt was also responsible for negotiating licensing contracts, as well as exclusive motorsports partnerships.

Prior to joining Motorsports Authentics, Schuldt was the chief marketing and sales officer for the Pittsburgh Pirates where he was responsible for all consumer marketing and ticket sales, as well as corporate marketing, which included the sales of sponsorship, suites, luxury clubs and media assets. In addition, Schuldt and his team managed business communications, branding, broadcasting partnerships, in-game entertainment, ticket operations and alumni affairs.

Before working with the Pirates, Schuldt served as a senior vice president with GMR Marketing LLC (an Omnicom company), working on the VISA NASCAR businesses as well as business development out of the firm's San Francisco office. He also was an adjunct professor at the University of San Francisco, where he authored and taught MBA-Sports Management classes on the topics of "Building Your Brand with Sports Marketing" and "Successful Sponsorship Sales."

Schuldt was vice president of sales and marketing for three years at Infineon Raceway, a Speedway Motorsports-owned facility in Sonoma, Calif., where he was responsible for branding; consumer and corporate marketing; media, ticket, suite and hospitality sales; and sponsorship. It was during this time Schuldt developed and inked the naming-rights partnership for the track with Infineon Tehnologies.

He also spent 12 years with Coors and Pepsi negotiating, managing and activating sponsorship and media partnerships in all major professional team sports, numerous motorsports leagues and many of the premier collegiate sports properties in the country.

Schuldt and his family reside in Concord, N.C.

-credit: smi

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