Sirius signs multi year sponsorship deal with ISC

Sirius Satellite Radio has signed on with ISC (International Speedway Corporation) as the "exclusive satellite radio partner to all ISC venues and events," as announced by president and chief executive officer of Sirius Satellite Radio, Joe ...

Sirius Satellite Radio has signed on with ISC (International Speedway Corporation) as the "exclusive satellite radio partner to all ISC venues and events," as announced by president and chief executive officer of Sirius Satellite Radio, Joe Clayton.

Sirius will be the title sponsor on two events beginning this year, which will run through 2004. The events are ; The Sirius Satellite Radio 400 at Michigan in June and The Sirius Satellite Radio at the Glen in August, at Watkins Glen.

Clayton added, "Beginning in 2003, Sirius will be the exclusive satellite radio partner and sponsor for all ISC tracks, including the Daytona 500."

Along with the sponsorship deal, Sirius Satellite Radio will provide sampling of the Sirius product, such as "Rhythm of the Road" at all ISC tracks. The promotions will allows race fans to test the satellite's in car service, which is 61% commercial free.

Sirius is currently the primary sponsor on the Ultra/Evernham Motorsports No. 7 Dodge, driven by Casey Atwood.

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Series Automotive , NASCAR
Drivers Casey Atwood