New Sirius Satellite Radio Car to be Driven by Casey Atwood and Debut at Daytona 500 on February 17 CES, LAS VEGAS - January 7, 2002-Sirius Satellite Radio (NASDAQ: SIRI), the satellite radio broadcaster, today announced it is joining the ...
New Sirius Satellite Radio Car to be Driven by Casey Atwood and Debut at Daytona 500 on February 17
CES, LAS VEGAS - January 7, 2002-Sirius Satellite Radio (NASDAQ: SIRI), the satellite radio broadcaster, today announced it is joining the Evernham Motorsports/Ultra Motorsports Dodge racing team, part of the National Association for Stock Car Auto Racing's (NASCAR) Winston Cup Series. Sirius will be the primary sponsor of the No. 7 Sirius Satellite Radio Dodge Intrepid R/T, driven by Casey Atwood. The car will compete in the 2002 and 2003 NASCAR Winston Cup Series, the premier circuit in stock car racing, making its debut at the Daytona 500 on February 17 at the famed Daytona International Speedway.
As part of the relationship, Evernham and Atwood will be featured on Sirius' music and talk channels. Evernham, Atwood and Jim Smith, the owner of Ultra Motorsports, unveiled the No. 7 Sirius Dodge Intrepid R/T car at the International Consumer Electronics Show held in Las Vegas. The car will be on display at Sirius' CES booth during the week. In addition, Atwood will make special appearances at Sirius events throughout the year and the race car will travel as part of Sirius' "Rhythm of the Road Tour," a one-of-a-kind consumer listening experience that will debut at retail outlets, sporting events and other locations.
"Our Dodge racing team is proud to work with Sirius and help launch Dodge's exciting new brand to consumers," stated Jim Smith, president and CEO, Ultra Motorsports. "Since our re-entry into the Winston Cup Series last year, Dodge has worked with marquee partners to develop a championship team. Sirius is a strong addition to help our team achieve this goal."
NASCAR is one of the fastest growing sports on television, drawing more viewers than basketball, baseball and hockey combined last season. The Winston Cup Series averaged more than five million viewers per race throughout 2001.
"I'm anxiously looking forward to Daytona and the unveiling of the No. 7 Sirius Dodge Intrepid R/T car as well as my debut on Sirius Satellite Radio," commented Casey Atwood. "The addition of Sirius to our team guarantees even more excitement as we kick-off the 2002 season."
From its three satellites orbiting directly over the U.S., Sirius (www.siriusradio.com) will broadcast 100 channels of digital quality radio to motorists throughout the continental United States for a monthly subscription fee of $12.95. Sirius will deliver 60 original channels of completely commercial-free music in virtually every genre, and 40 world-class sports, news and entertainment channels. Sirius has agreements to install AM/FM/SAT radios in Ford, Chrysler, BMW, Mercedes-Benz, Jaguar, Volvo, Mazda, Dodge and Jeep* vehicles. Kenwood, Panasonic, Clarion and Jensen satellite receivers, including models that can adapt any car stereo to receive Sirius, as well as home and portable products, will be available at retailers such as Circuit City, Best Buy, Good Guys, Tweeter and Crutchfield.