Nescafé Blend 37 has signed as an associate sponsor to this year's Silverstone Historic Festival. As part of the partnership Nescafé will be running a fabulous internet-based, motor racing game and competition to win an all-time classic - a 1966 Austin-Healey 3000 Mark III, worth £25,000.
The competition will go live at the beginning of June 2001 and will run until mid August. Wannabe David Coulthards log onto a specially tailored website at www.b37challenge.com and once there, they compete in a virtual car race on an electronic version of Silverstone's Grand Prix circuit and set the fastest time they can.
The fastest 37 entrants will then be invited to take part in a very real driving challenge comprising karting, rallying, circuit driving and skid pans, which will take place at the Silverstone Historic Festival on Sunday, August 26. The overall victor will then be presented with the splendid Austin-Healey 3000.
The coffee brand is no stranger to motorsport, having sponsored the Williams Renault team in the British Touring Car Championship from 1998 to 1999.
Tara McNab, Senior Category Product Manager explains, "This is the first time we have used the Internet to promote Blend 37. We have been able to build excitement around the challenge through this medium and it will be great to bring it to life at Silverstone in August."
Commenting on the association, Silverstone Historic Festival Event Director, Roger Etcell said, "We are delighted to have a household name such as Nescafé Blend 37 on board for this year's Festival. Partnerships such as these reinforce the stature of the event and we are all looking forward to putting on quite a show!"
For ticket information and advance bookings for the Silverstone Historic Festival, call Silverstone on 01327 850204 or visit www.silverstone-circuit.co.uk