Mackey Marketing Signs Champion Motorcycle Racer
Veteran Champion Shawn Higbee Joins Client List

Atlanta, GA: Mackey Marketing Group welcomes Shawn Higbee to the Agency's growing client list. Higbee is the 2001 Formula USA Superbike Champion among other professional motorcycle road-racing championships.

"For a long time, we have wanted to include a top-tier motorcycle champion on our client list. We believe the 'extreme' and visually exciting nature of motorcycle racing is the perfect complement to our agency's focus on motorsports and attention-grabbing sports," commented Brian Mackey, president of Mackey Marketing Group. "With Shawn Higbee, we have one of the best, both on the track racing for a victory as well as working to enhance his sponsors' visibility off of it. We are very pleased to welcome him aboard."

Shawn Higbee brings an impressive resume to Mackey Marketing Group. In addition to his 2001 Formula USA Superbike Championship, he finished 3rd in 2002 and 6th in the AMA Superbike Series in 2003. He has also won the 1998 Harley-Davidson Twinsport World Championship and was the 1997 National Buell Lightning Champion. Finally, Higbee finished a very impressive 3rd in the 1997 Macau International Grand Prix solidifying his place as the top American rider in the incredibly competitive international racing arena.

Mackey Marketing Group is a veteran sports marketing agency that specializes in motorsport marketing. In recent years, the Agency has expanded to include other select sports such as long-drive golf and professional bass fishing, all considered premier event marketing showcases for sponsors and promotional partners seeking to benefit from event sponsorship participation. The focus on motorsports remains a central element of the Agency's growth. Mackey Marketing Group was founded in 1986 with offices located in Marietta, GA. For more information on the agency, visit the website at