SES: Hills Brothers Coffee to sponsor NASCAR All Pro Series

DAYTONA BEACH, FLA. (January 14, 2001) - At the Gatorade All Pro Series, NASCAR Touring awards ceremony in Atlanta, Ga., the National Association for Stock Car Auto Racing (NASCAR) and Hills Bros. Coffee have announced that the All Pro Series...

DAYTONA BEACH, FLA. (January 14, 2001) - At the Gatorade All Pro Series, NASCAR Touring awards ceremony in Atlanta, Ga., the National Association for Stock Car Auto Racing (NASCAR) and Hills Bros. Coffee have announced that the All Pro Series will be known as the Hill Bros. Coffee All Pro Series, beginning in 2002.

"Hills Bros. has taken a front and center position in NASCAR by adding this series sponsorship to their exciting lineup next year," stated Steve O'Donnell, Director of Series Marketing for NASCAR. "Hills Bros. is involved with many NASCAR programs and will now be synonymous with one of our most exciting regional touring series. Hills Bros. Coffee will be able to connect with NASCAR fans in southeastern markets, and this series will continue to provide great racing action to tracks and fans throughout the region."

The All Pro Series, which began in 1984, features Late Model-style cars and competes at tracks across the southeastern United States. The Hills Bros. Coffee All Pro Series will make its debut under its new moniker at the South Boston Speedway in South Boston, Virginia on March 9, 2002 with a 150-lap event.

"It is truly an honor for Hills Bros. Coffee to extend our relationship as 'The Coffee That Powers NASCAR' to the All Pro Series events", commented Mac Calcano, Vice President of Human Resources and Public Affairs for Sara Lee Coffee & Tea - Consumer Brands. "NASCAR has provided Hills Bros. Coffee with an awesome vehicle to connect with our target market audiences throughout the United State, and we look forward to the Hills Bros. Coffee All Pro Series to continue building our brands and relations with the multitude of NASCAR racing fans."

The series reigning champion is Wayne Anderson, of Wildwood, Fla., who collected six wins and 11 top-fives in 2001. Anderson was also the series' 1999 champion and sits first on the series all-time win list with 21 career victories.

Other notable drivers in the Hills Bros. All Pro Series include NASCAR Busch Series, Grand National Division drivers Jason Keller, Rich Bickle and Jeff Purvis. NASCAR Craftsman Truck Series drivers Rick Crawford, Matt Crafton and Coy Gibbs have also raced in the Hills Bros. All Pro Series.

Hills Bros. Coffee is produced and distributed by the Sara Lee Coffee & Tea - Consumer Brands. Based in Harrison, NY, Sara Lee Coffee & Tea - Consumer Brands is the third-largest retail coffee marketer in the United States, and markets a variety of well-known coffee brands including Chock full o'Nuts, Hills Bros., and MJB.

-nascar/hbc-

Write a comment
Show comments
About this article
Series AUTOMOTIVE , NASCAR