Sears Point names new marketing director

SONOMA, Calif. (October 27, 2000) - Melvyn Record has been named Director of Marketing at Sears Point Raceway, it was announced by raceway officials. Record, 39, comes to Sears Point Raceway at an exciting time as the facility is currently in...

SONOMA, Calif. (October 27, 2000) - Melvyn Record has been named Director of Marketing at Sears Point Raceway, it was announced by raceway officials.

Record, 39, comes to Sears Point Raceway at an exciting time as the facility is currently in the midst of a $35 million Modernization Plan that will transform the raceway into one of the premier motor racing and entertainment venues in the world. Some of the plans include sponsorable fan venues, permanent garage facilities, pedestrian tunnels, improved roadways to reduce traffic congestion and construction of scenic hillside terrace seats.

"Melvyn has a proven track record of building motorsports events, increasing attendance and enhancing the fan experience. We are absolutely thrilled to have him in this critical position to help us realize our potential at the new Sears Point Raceway," said Tim Schuldt, VP of Sales sand Marketing at Sears Point.

Record spent 11 years at the National Hot Rod Association (NHRA), including the last six years as the Director of Field Marketing. One of his primary roles was overseeing the entire Federal-Mogul Drag Racing Series, which features seven divisions nationwide. Record was also partly responsible for adapting the NHRA rule book for use by the Federation of International Automobiles (FIA). The rule book is used by all countries that feature an active drag racing program.

"I am very excited at coming to a track that has so many great changes going on right now," Record said. "This is a multi-faceted venue that will provide me with the unique opportunity to work with different sanctioning bodies like the NHRA, NASCAR, the American Motorcyclist Association, American Le Mans Series and others. There is a tremendous amount of opportunity at Sears Point and I think I can make a difference."

Record, a native of Nottingham, England, has also authored books on drag racing ("Hot Rod Record Breakers") and IndyCars ("High Octane"). Record will relocate to the Bay Area with his wife and son.

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Series Automotive