SONOMA, Calif. -- John Cardinale, who has managed Public Relations efforts at Infineon Raceway since 1998, has been named Vice President of Media and Community Relations, raceway officials announced.
Cardinale, a 37-year-old San Francisco native, is responsible for all media communications originating from Infineon Raceway and oversees the facility's various community initiatives.
"A good deal of our success over the last few years is attributable to John's efforts in raising our public profile and helping tell the compelling story of what's happening at this facility," said Steve Page, raceway president and general manager. "More importantly, his personal integrity and leadership help define the quality of our organization.*
During his tenure at the raceway, Cardinale has worked to expand news coverage of motor racing in the San Francisco Bay Area, which now includes weekly motorsports programming on a prominent San Francisco all-sports radio station, live broadcasts of 15-20 NASCAR Winston Cup races each year and weekly motorsports sections in nearly every major newspaper. He has also helped develop an Emmy-nominated NASCAR Winston Cup Preview Show on the local FOX Sports Net affiliate.
On the community front, Cardinale has implemented a number of innovative programs aimed at youth driving safety, drunken driving prevention, blood drives, food drives, and local efforts to aid low-income families around the holidays. With his expanded responsibilities, Cardinale will oversee the fund-raising and grant distribution for the raceway's chapter of Speedway Children's Charities.
Prior to joining Infineon Raceway, Cardinale worked for 10 years as a sports reporter and editor, including five years at Contra Costa Newspapers, a prominent daily newspaper group in the East Bay. Cardinale is a graduate of San Francisco State University.