CLEARWATER, Fla. (January 22, 2002) -- Patrick Schartz has been named Director of Marketing for the Trans-Am Series for the BF Goodrich Tires Cup. In his new position, Schartz will be responsible for a variety of functions for the Trans-Am...
CLEARWATER, Fla. (January 22, 2002) -- Patrick Schartz has been named Director of Marketing for the Trans-Am Series for the BF Goodrich Tires Cup.
In his new position, Schartz will be responsible for a variety of functions for the Trans-Am Series, including developing national event marketing plans, building the contingency program, and overseeing the creative development of all Trans-Am Series sales materials.
Schartz, 30, comes to the Trans-Am Series from the National Hot Rod Association (NHRA) where he served as Sales and Marketing Manager for National Trail Raceway, the NHRA-owned facility in Columbus, Ohio. Prior to joining the NHRA, Schartz directed the Sales and Hospitality Program at Heartland Park Topeka, a multi-purpose motorsports facility in Topeka, KS, working with a variety of sanctioning bodies including NHRA, NASCAR and the World of Outlaws. Preceding his tenure at Heartland Park, Schartz worked as an account executive in radio.
"Patrick has an excellent background and proven record of success," said Trans-Am President Dennis Huth. "Piece by piece, we are assembling a staff of true professionals. Patrick shares our commitment to service and excellence."
A native of Ellinwood, Kan., he graduated with a B.A. in Mass Media from Washburn University.
The Trans-Am Series, sanctioned by Englewood, Colorado-based Sports Car Club of America Pro Racing, is the longest-running road racing series in North America, entering its 37th year of competition in 2002. Defending and three-time series champion Paul Gentilozzi will be looking to claim his fifth title against a strong field of rivals, including Johnny Miller, Brian Simo, Tommy Archer and Rookie of the Year Justin Bell. All Trans-Am drivers compete for the prestigious BFGoodrich Tires Cup, emblematic of the series title.
-scca pro racing-