CENTENNIAL, Colo. (March 8, 2002) -- The Sports Car Club of America, Inc. has hired Garret Mudd to be its Vice President of Marketing, effective June 1. Mudd will direct the marketing efforts for all SCCA Inc., Club Racing, Rally, Solo and Pro Racing activities.
Mudd joins the SCCA National Staff with a wealth of motorsports marketing, promotions, public relations, operations and management experience. He currently is the General Manager of Lime Rock Park, and previously served as the Executive Director of the Sprint PCS Grand Prix of Minnesota. Mudd began his motorsports career with the original Denver Grand Prix and has worked with various teams and series in marketing, PR and business development positions. Mudd attended the University of Colorado, graduating with a degree in Business Administration - Marketing.
"We're very lucky to have someone of Garret's vision and credentials to help steer SCCA's strategic marketing," said Steve Johnson, SCCA President and CEO. "We've never been in the position to hire a VP of Marketing. Garret will be a tremendous asset to the organization."
"This is an exciting time to be on board with the SCCA and I'm looking forward to working to heighten the awareness and recognition all the Clubs activities and programs," said Mudd. "The SCCA is on a high right now in both membership numbers and morale, which can translate into tremendous value for our sponsors and strategic partners and, importantly, present exciting new opportunities for our members."
Mudd will stay with the Lime Rock organization through its Mohegan Sun Presents the Lime Rock Grand Prix Weekend, May 24-27, featuring SCCA Pro Racing's Trans-Am and Speed World Challenge series.
"The Memorial Day sports car racing weekend is Lime Rock's biggest of the year, and it's important that I see that event through successfully," said Mudd. "With its Trans-Am and Speed World Challenge series headlining the event and workers from its Regions throughout the East Coast providing the staffing, it will be an impressive showcase for the SCCA as well. The weekend will also be significant to road racing in a broader sense as it looks to target a market that road racing has yet to fully embrace. The event will mark the first time that a full-scale import/sport compact car show featuring more than 400 cars, along with various attractions and entertainment will share a weekend with the country's top professional road racing series."
A native of Colorado, Mudd will begin working in SCCA's Denver offices in June before relocating his family to Topeka, Kansas with the entire company in November.