Skip Barber LLC announced the appointment of Stu Upson to the position of Senior Vice President, Sales and Marketing. Upson will oversee the company's extensive Sales and Marketing efforts, which include the Skip Barber Racing School, Dodge/Skip Barber Driving School, Skip Barber Race Series and Barber Dodge Pro Series properties.
In his new role, Upson will direct all sales and marketing initiatives, including corporate communications, advertising and brand management. He also has responsibility for the Corporate Sponsorship, Corporate Events and Special Projects business units.
Upson was recently Senior Vice President at Venue3D, a joint venture between the William Morris Agency and the Mills Corporation.
"I am very excited to be a part of the Skip Barber LLC family," said Upson."This is a great company with a very strong brand, and I look forward to being a part of the its future growth."
"We are very fortunate to have Stu to lead our sales and marketing group," said Aaron Hollander, CEO of Skip Barber LLC." Stu brings a wealth of experience to our management team and I am confident we will learn a great deal from him. His expertise in building strong partnerships with sponsors will be a great asset to the company."
After 10 years in the advertising business, Upson joined Major League Baseball Properties as Vice President, Business Development and subsequently became Senior Vice President, Sports& Entertainment Marketing at First USA Bank where led the bank's entry into in sports and entertainment affinity card business.