SBRS: Skip Barber launches motorsports marketing seminar

(LAKEVILLE, Conn.) May 17, 2001-After more than 25 years of instructing drivers on the art and science of driving a racecar, and offering a wealth of scholarships to help talented drivers advance their careers, Skip Barber, Inc. will come full ...

(LAKEVILLE, Conn.) May 17, 2001-After more than 25 years of instructing drivers on the art and science of driving a racecar, and offering a wealth of scholarships to help talented drivers advance their careers, Skip Barber, Inc. will come full circle with creating the curriculum to build the 'complete' racecar driver. On October 1, 2001 in Indianapolis, Ind., the day following the United States Grand Prix, Skip Barber will host an all day seminar on motorsports marketing and public relations as a part of it's overall retail instruction programs.

"Skip Barber has dedicated a lot of time and effort towards helping drivers inside the cockpit and giving them the opportunities to further their careers with a multitude of scholarships," said Jim Bowie, Marketing Director for Skip Barber, Inc. "With our first ever motorsports marketing seminar available to the general public, we hope to bring the kind of thought provoking insight and information that only marketing professionals have been privy to."

"We will comprehensively cover the major points about sponsorship development and public relations with the help of keynote speakers from the ranks of CART, NASCAR, and major corporations involved in motorsports," added Bowie. "Motorsports is one of the few sports that requires its athletes to have a business acumen that is as well developed as their proficiency in the sport they practice. The goal is to answer the wealth of questions that so many young drivers and their parents and supporters have about the business side of motorsports. At the same time we will address the higher level issues that some already established drivers have about taking their marketing to the next level in a what will be a truly dynamic, interactive and innovative seminar."

Details on the venue and speakers will be announced shortly. The price of the seminar is expected to be less than $200 per person. To learn more, send an email with your contact information to seminar@skipbarber.com.

-BARBER

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About this article
Series Automotive , Other open wheel
Drivers Skip Barber