Sabelt, Aston Martin Racing extend partnership

SABELT AND ASTON MARTIN RACING EXTEND THEIR MOTORSPORT PARTNERSHIP BEYOND THE RACE CIRCUIT The new 'Sabelt for Aston Martin Racing' shoe extends the collaboration between the two brands from the world of motorsport into that of ...

SABELT AND ASTON MARTIN RACING EXTEND THEIR MOTORSPORT PARTNERSHIP BEYOND THE RACE CIRCUIT

The new 'Sabelt for Aston Martin Racing' shoe extends the collaboration between the two brands from the world of motorsport into that of fashion design.

Sabelt, a leading manufacturer of motorsport and fashion accessories, was established as Official Partner to Aston Martin Racing in January 2006. Under the partnership Sabelt supplies Aston Martin Racing with a range of technical clothing, including driver and team footwear for travel and on-event use. The signature on-event shoe from this range is now being offered via selected retail outlets under the 'Sabelt for Aston Martin Racing' label. With impeccable detailing, outstanding performance and exclusivity, the 'Sabelt for Aston Martin Racing' shoe embodies qualities strongly associated with both brands.

"Aston Martin Racing is the ideal partner for us, especially as we wanted to collaborate on fashion design as well as motorsport", said Giorgio Marsiaj, chairman of Sabelt. "I know Aston Martin Racing chairman, David Richards, personally and we have always shared the same love of objects styled with passion and care. Just like Sabelt; just like Aston Martin Racing."

Inspired by Aston Martin Racing's DBR9 race car, the shoe extends conventional design by featuring suede - in racing green - that is skillfully woven with cloth and carbon fibre to capture the lightness and dynamism of the car. The detailing of Sabelt's shoes, the use of selected technical and natural materials and the superior quality of finish reaffirm why aspiration and elegance are synonymous with 'Made in Italy' worldwide.

David Richards stated: "It is a pleasure to announce that Aston Martin Racing's partnership with our good friends at Sabelt is expanding into a new arena. I have always admired the genuine quality of their products as it mirrors perfectly our approach to designing and building Aston Martin race cars. The new 'Sabelt for Aston Martin Racing' shoe is a natural extension of our partnership and is a good example of how we like to inspire creativity that reaches beyond the race circuit to a wider audience."

- www.astonmartinracing.com

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About this article
Series Automotive
Drivers David Richards
Teams Aston Martin Racing