Birmingham, AL -- Take two motorsports enthusiasts, with a multi- faceted marketing plan that stretches from local 1/8-mile drag strips and 1/4-mile oval tracks to the virtual superspeedway known as the Internet, and what do you have? RaceFan,...
Birmingham, AL -- Take two motorsports enthusiasts, with a multi- faceted marketing plan that stretches from local 1/8-mile drag strips and 1/4-mile oval tracks to the virtual superspeedway known as the Internet, and what do you have? RaceFan, Inc., the Birmingham, Alabama- based holding company created by two businessmen of distinctly different backgrounds, drawn together by a common passion for motorsports, and a new concept that they believe with greatly improve the sport they love, and the venues in which it is played.
Charles Booth, an attorney and former senior executive with a Fortune 500 company, and Bill Catania, a recent Cornell University graduate, have announced the formation of RaceFan, Inc., as a vehicle to apply business and marketing principles to motorsports. Booth, as president and CEO of RaceFan, Inc., and Catania, as president of RaceFan.com, one of the company’s three divisions, are poised to make significant inroads in the business of motorsports.
RaceFan Marketing, the firm’s marketing arm, is dedicated to building local track and team sponsorship through national and regional marketers. Using a methodology employed by some of the nation’s largest packaged goods makers, RaceFan Marketing offers grassroots marketing in the form of brand name enhancement, new product rollouts, sampling, and premium sales and distribution. For the first time,RaceFan Marketing makes it possible for local tracks to access national marketing programs.
RaceFan.com is a fan-fueled information source covering every facet of motorsports. Innovative in its approach, RaceFan.com’s Website contains a track locator, sanctioning body identifier, and motorsports museum finder, along with all the latest in breaking news, up-to-the-minute racing results, and complete points standings from every racing organization in the country. Expert commentary, chat rooms with drivers and team owners, and many other unique features make RaceFan.com the single source for motorsports news and information.
Motorsport Management, RaceFan, Inc.’s track support services company, will begin operations next Spring to offer an array of administrative services such as bookkeeping, accounting, employee leasing, payroll administration, marketing support, and other related functions that even the smallest of tracks can utilize to gain access to a skilled labor market for some or all of its management support needs, and that even the largest will utilize to benefit from the economies of scale Motorsports Management offers. In late Summer, 2001, RaceFan will begin acquiring short tracks, drag strips, and road courses throughout the U.S.
Headquartered in Birmingham, Alabama, RaceFan, Inc. has offices in New York, Indiana, and California. For more information on RaceFan, Inc., or any of its divisions, contact:
RaceFan, INC. 2910 Second Avenue South #230 Birmingham, AL 25233 Phone(877) 595-RACE (7223) Fax (877) 553-4435 www.RaceFan.com