Premier1 GP kicks off partnership

Zurich, 06 February 2002: Many of the world's top soccer clubs that will be playing starring roles in next year's Premier1 Grand Prix race series were represented at a major marketing meeting held in Zurich last week. The two-day forum featured...

Zurich, 06 February 2002: Many of the world's top soccer clubs that will be playing starring roles in next year's Premier1 Grand Prix race series were represented at a major marketing meeting held in Zurich last week. The two-day forum featured a far-reaching agenda covering all of the key elements behind the innovative new motor sport series that, as from March 2003, will see Formula 1 style racers representing renowned football clubs in thrilling wheel-to-wheel competition.

As well as discussing the overall strategies and recent developments of Premier1 Grand Prix, those present in Switzerland also made significant progress on other key contractual commercial issues such as sponsorship, licensing, joint-promotions, ticket marketing and communication activities.

"We had a series of extremely constructive and open discussions with the leading marketing experts behind some of the most valuable brands in international club football," explains Christian Scholbrock, Director of Marketing at Premier1 Grand Prix. "To establish the commercial use of the football club and Premier1 brands, we will set up a formal Premier1 Marketing Steering Committee as well as appoint a 'Master Licensee' to handle what will be a massive world-wide licensing and merchandising programme."

Those present for the two days in Zurich included senior representatives from the football clubs that have already signed official agreements with Premier1 Grand Prix - such as RSC Anderlecht, Benfica Lisbon, Feyenoord Rotterdam and Leeds United - as well as a number of officials from French and English football clubs whose contract negotiations are close to confirmation.

"It is clear Premier1 Grand Prix has a very professional approach to the marketing and development of this exciting new race series and it's amazing to see just how much of the ground work already has been completed," said Chris Woerts, Marketing Manager of Feyenoord Rotterdam. "It is fair to say that the preparations are far further down the road than we imagined. Our fans are eagerly anticipating the moment when the series kicks-off next March."

Olivier Bernardeau, Commercial Director of Olympique Lyonnais, remarked: "There clearly is good cooperation between all parties involved. There's no doubt Premier1 Grand Prix has enormous potential and, with the football clubs all working closely together, we can make our participation in this highly promising championship a great success."

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